Overview
We are looking for a Men’s Brand Manager to lead the strategic development and execution of the men’s division across Citizens of Humanity and AGOLDE. Reporting into the Men’s Global Brand Director, this role will help shape the direction of the business – ensuring a cohesive, elevated brand presence while driving relevance across product, storytelling, communications, and partnerships.
This role sits at the center of the brands, partnering closely with PR & Communications, Editorial & Creative, Social & Digital Marketing, Sales & Design Teams, and Retail Partners to bring the men’s vision to life. The ideal candidate is both strategic and highly executional, with a strong understanding of men’s fashion, culture, and the evolving consumer.
This person must be highly organized, operationally minded, and focused on delivering results – ensuring initiatives are executed on time, within budget, and aligned with seasonal business priorities. While creative thinking and cultural awareness are important, success in this role will be defined by strong follow-through, cross-functional coordination, and the ability to bring ideas to market effectively.
Key Responsibilities
Brand Strategy & Direction
- Support the development and execution of the men’s brand strategy across Citizens of Humanity and AGOLDE
- Ensure a clear and differentiated positioning for each brand, while maintaining alignment within the broader group
- Translate seasonal product and design direction into cohesive brand narratives and go-to-market plans
- Identify opportunities to grow awareness and cultural relevance within the men’s market
- Help prioritize initiatives based on business objectives, timelines, and resources
Cross-Functional Leadership
- Serve as the central point of connection across internal teams, ensuring alignment and consistency across all brand touchpoints
- Partner with PR & Communications to shape messaging, press strategies, and storytelling moments
- Collaborate with Editorial & Creative on campaign concepts, content direction, and brand storytelling
- Work closely with Social & Digital Marketing to ensure cohesive execution across channels
- Maintain clear communication and accountability across teams to ensure projects are delivered on time and at a high standard
Content & Go-to-Market Execution
- Oversee the development and management of seasonal content and marketing calendars for men’s
- Ensure alignment across campaigns, editorial, social, partnerships, and retail initiatives
- Partner with teams to deliver integrated launches that connect product, story, and distribution
- Track timelines, deliverables, and budgets to ensure seamless execution and launch readiness
Partnerships & Cultural Programming
- Identify and develop strategic partnerships that elevate the men’s business across culture, sport, music, art, food, wellness, and beyond
- Lead relationships with key opinion leaders, tastemakers, and collaborators
- Concept and execute brand moments, events, and activations that drive awareness and engagement
- Oversee timelines, budgets, approvals, and executional details to ensure successful delivery
Retail & Wholesale
- Partner with Sales and key retail accounts to support men’s product launches and storytelling in-store and online
- Identify opportunities for exclusive partnerships, capsules, and activations with top-tier retailers
- Ensure brand consistency across all wholesale and owned retail environments
Qualifications
- 6–10+ years of experience in brand marketing, communications, or strategy within fashion or lifestyle
- Strong understanding of the menswear fashion landscape and cultural influences
- Experience working cross-functionally within a brand or agency environment
- Proven ability to manage multiple stakeholders and drive alignment across teams
- Strong organizational, communication, and project management skills
- Experience managing timelines, budgets, and multi-channel launches
- Experience with partnerships, collaborations, and influencer/KOL strategy is a plus
Ideal Profile
- Strategic thinker with a strong point of view on men’s culture and style
- Highly execution-focused with strong operational and organizational skills
- Equally comfortable developing ideas and bringing them to market
- Collaborative and solutions-oriented, with the ability to influence across teams
- Detail-oriented with strong follow-through and accountability
- Passionate about building brand equity through storytelling, product, partnerships, and flawless execution