Marketing Coordinator

Marketing Coordinator Maumee, OH, US, 43537 Requisition: 64625 Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets passenger vehicle and commercial truck equipment Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.
Job Purpose Reporting to the Aftermarket Marketing Manager, the Marketing Coordinator supports a wide range of global aftermarket marketing initiatives across digital and traditional channels. This role contributes to campaign execution, media mix planning, trade show support, social media engagement, branded merchandise programs, and marketing operations. The ideal candidate is enthusiastic, detail-oriented, and eager to grow their marketing career within the light and commercial vehicle aftermarket industry while supporting cross-functional teams and external partners.
Job Duties and Responsibilities General Marketing & Campaign Support
Support the execution of aftermarket marketing plans and integrated campaigns across digital, social, email, retail, and traditional channels
Assist with the development, coordination, and deployment of marketing content for websites, email communications, social media, print collateral, presentations, and promotional materials
Conduct research and basic data analysis to support marketing strategies, campaign effectiveness, competitive analysis, and customer insights
Perform administrative and coordination tasks related to marketing projects, timelines, and budgets
Contribute to various marketing projects and initiatives as assigned
Media Mix & Digital Marketing
Assist with media mix planning and execution across digital, social, email, retail, and traditional media
Support email marketing campaigns, including content coordination, list management, and basic performance tracking
Help manage website content updates and coordinate with internal or external resources as needed
Collect, track, and report basic marketing performance metrics such as campaign results, website traffic, and email engagement
Social Media & Community Engagement
Support content development for social media platforms (e.g., Facebook, Instagram, YouTube) aligned with brand voice and campaign objectives
Monitor social media channels for engagement and assist with responding to comments and messages
Upload, optimize, and track the performance of YouTube video content
Help ensure brand standards and messaging consistency across social platforms
Trade Shows & Events
Assist with trade show and customer event coordination, including logistics, materials preparation, and promotional support
Support post-event follow-up activities and reporting
Coordinate with vendors, agencies, designers, and printers related to event and promotional materials
Branded Merchandise & Fulfillment Operations
Assist in managing the company's branded merchandise storefront, including product updates, promotions, and inventory tracking
Collaborate with vendors and suppliers to ensure timely delivery of branded merchandise
Monitor inventory levels within the fulfillment warehouse and help maintain accurate records
Work closely with warehouse teams to support order fulfillment and address inventory discrepancies
Assist in developing processes for effective inventory management and reporting
Cross‑Functional & Vendor Collaboration
Collaborate with product management, sales, engineering, and external partners to gather information and ensure accurate, timely marketing deliverables
Ensure brand standards are applied consistently across all marketing materials and touchpoints
Education and Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) required
3-5 years of experience in a marketing, communications, or related role preferred
Experience or interest in automotive, aftermarket, industrial, or technical product environments is a plus
Skills and Competencies Strong organizational skills with the ability to manage multiple tasks and projects simultaneously
Detail-oriented with strong follow‑through and execution skills
Solid written and verbal communication skills
Strong interpersonal skills with the ability to collaborate professionally with internal teams, vendors, and partners
Proficient in Microsoft Office (PowerPoint, Excel, Word)
Familiarity with digital marketing tools and platforms, including email marketing systems, CMS platforms, social media tools, and basic analytics dashboards
Basic understanding of marketing performance metrics and reporting
Creative mindset with an eagerness to support content and campaign development
Comfortable working with technical or complex product information
Team‑oriented, proactive, and eager to learn in a fast‑paced environment
Customer‑focused approach with awareness of sales and channel partner needs
Preferred Experience Hands‑on experience supporting digital marketing activities such as email campaigns, social media scheduling, or website updates
Exposure to trade show coordination and promotional materials
Experience supporting branded merchandise programs or fulfillment operations
Experience working with external vendors, agencies, designers, printers, or warehouse teams
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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