Senior PR Specialist Job at COSCO SHIPPING (North America) Inc. in Secaucus

Overview
COSCO Shipping (North America) is looking for a highly motivated Senior Public Relations Specialist to lead strategic stakeholder engagement and support thoughtful, well-executed communications initiatives. The ideal candidate will bring strong public relations and public affairs experience, with the ability to analyze policy developments, execute integrated communications campaigns, and deliver clear, strategic messaging that enhances the company’s reputation and visibility in a complex and evolving landscape.

Key Responsibilities

Build and maintain strong relationships with key external stakeholders, including industry partners, community leaders, government entities, and media, ensuring consistent and effective communication in a complex, evolving landscape.

Develop and execute proactive media strategies; manage press inquiries and cultivate relationships with journalists. Craft clear, compelling narratives that position the company positively across traditional and digital media.

Crisis Communications
Support the development and execution of crisis communication plans, ensuring timely, accurate, and strategic responses that protect and enhance the company’s reputation.

Monitor and analyze policy, regulatory, and industry developments; provide insights and recommendations to support business strategy and stakeholder positioning.

Plan and implement integrated PR and communications campaigns, including media outreach, advertising coordination, and digital initiatives to drive visibility and engagement.

Manage external PR agencies and vendors, ensuring alignment with strategic goals, quality execution, and effective budget and billing oversight.

Draft press releases, speeches, executive messaging, and internal communications aligned with corporate objectives and brand voice.

Events & Brand Visibility
Support trade shows, conferences, and community engagement initiatives to strengthen brand presence and stakeholder relationships.

Qualifications
Proven experience in public relations, public affairs, media relations, and communications campaign management.

Stakeholder & Strategic Thinking
Demonstrated ability to engage diverse stakeholders and navigate complex, fast-changing environments with sound judgment.

Crisis & Issues Management
Experience supporting or managing crisis communications and sensitive issues.

Strong organizational and multitasking skills, with the ability to manage multiple priorities and deadlines.

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