Field Marketing Manager (West)

ABOUT THE ROLE
As a Field Marketing Manager, you will be the face of OLIPOP in your region, driving grassroots awareness and trial through local guerrilla marketing efforts, event activations, and in-store sampling programs. This role requires a dynamic, entrepreneurial mindset and strong leadership skills to supervise a team of Brand Ambassadors and execute high‑impact marketing initiatives that connect national strategy with local execution.

Location: Los Angeles, CA. Ability to travel within the LA Metro area as needed (up to 1–2 hours). Approximately 45 minutes from LAX International Airport. This role requires a strong local presence, with an average of 4 days per week committed to in‑market activities in these regions.

RESPONSIBILITIES
Local Marketing & Sampling

Plan and execute guerrilla sampling programs to drive brand awareness and trial.

Build relationships with local businesses, influencers, and event organizers to maximize impact.

Adapt national marketing campaigns for local audiences.

Event Activation & Sponsorships

Coordinate OLIPOP presence at major events such as festivals, marathons, and trade shows.

Negotiate sponsorships and evaluate strategic fit for events—considering frequency, ROI, and unique consumer segments to ensure differentiation and maximize impact.

Manage logistics: permits, staffing, product delivery, and on‑site setup (including tents and equipment).

Recruit, train, and oversee part‑time Brand Ambassadors.

Ensure compliance with brand guidelines and sampling protocols.

Track ambassador hours, performance, and KPIs.

Cross‑Functional Collaboration

Partner with Sales on account activations, blitzes, and merchandising.

Work closely with Marketing to report on localized campaigns and consumer insights.

Budget & Reporting

Track budgets for sampling and events; report on performance metrics.

Identify creative opportunities to reach new consumer profiles.

QUALIFICATIONS

2–5 years in field and sales marketing, event marketing, and brand ambassador management (beverage experience preferred).

Strong organizational skills; ability to manage multiple projects.

Proven ability to work independently in a fast‑paced, remote environment.

Excellent interpersonal and communication skills.

Proficiency in KPI tracking and reporting.

Clean driving record; background check required for leased vehicle use.

Creative and resourceful in identifying local marketing opportunities.

Results‑driven with a proactive, problem‑solving mindset.

Sales experience or mindset is a plus.

TRAVEL & PHYSICAL REQUIREMENTS

Frequent travel within the region; occasional overnight stays (approx. 6–8 nights per month).

Comfortable working nights, weekends, and holidays for events.

Ability to lift and transport event materials (up to 50 lbs).

DRIVING REQUIREMENTS

Must be comfortable driving a Sprinter van as part of the role.

Prior experience driving larger vehicles (e.g., Sprinter vans, box trucks, or similar) strongly preferred.

Valid driver’s license required.

Reports To: Director, Field Marketing

Compensation: $95,000–$120,000 base salary + bonus

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact the People Team at recruiting@drinkolipop.com.

We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

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