SEO Manager Job at AccruePartners in Charlotte

Overview

A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience. A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution. A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value. A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.
What They Offer You
The opportunity to take ownership of website performance, SEO, GEO, lead generation, and digital experience across a complex multi-entity environment.
A highly visible seat within the marketing organization, partnering closely with senior leadership on both strategic direction and day-to-day execution.
Broad cross-functional exposure with teams across IT, product, HR, and field operations, giving this role influence well beyond traditional SEO ownership.
The chance to make a measurable impact in an environment where strong digital infrastructure, local search visibility, and conversion performance directly affect growth.
A culture that values transparency, collaboration, shared planning, and people who can balance strategy with execution in a practical, business-minded way.
Location
On-site 4 days a week in Charlotte, NC
Responsibilities

Lead the strategy, execution, and ongoing optimization of websites, SEO, AIO/GEO, local search, and digital performance initiatives across a multi-location business.
Manage website and MarTech infrastructure, including tagging, tracking, reporting, CRM/CDP integrations, and overall digital setup needed to support performance marketing and customer experience.
Partner closely with paid media, content, IT, product, and branch stakeholders to improve conversion paths, landing pages, lead flow, and user experience.
Oversee tools and platforms tied to web and search performance, including analytics, search console, local listings, and related optimization technologies.
Establish process, prioritization, QA standards, and project management discipline across web and SEO efforts while helping lead and develop a small supporting team.
The Background That Fits

Proven experience leading SEO in a multi-entity, multi-brand, or agency environment.
5+ years of SEO expertise, including technical SEO, local SEO, and a clear understanding of how organic search ties to lead generation and revenue performance.
Experience with AIO, GEO, geo-targeting, CRM platforms, and broader digital infrastructure, with the ability to connect systems, data, and user journeys effectively.
Experience with Google Search Console and Google Analytics is required.
Comfortable working cross-functionally with both technical and non-technical teams, including IT, product, marketing, and field or branch leadership.
Background in home services, private equity-backed, or similarly fast-moving growth environments is helpful, but the strongest fit will be someone who is both strategically strong and execution-oriented.

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