Executive Creative Director, Experience

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Executive Creative Director, Experience
7 days ago Requisition ID: 1047

At Danny Wimmer Presents, we don’t just put on festivals—we create unforgettable experiences where music, fans, and brands come together in epic ways! As the Executive Creative Director, Experience, you will be the inaugural leader charged with building DWP’s new internal creative production agency from the ground up. You will lead the on-site creative vision and physical brand expression of our festival portfolio, shaping how each brand comes to life through environmental storytelling, art direction, immersive design, landmark moments, and guest experiences that capture the spirit of Rock & Roll while setting a new benchmark for live event creativity. You will partner closely with Production, Marketing, Sponsorship, Operations, and Executive Leadership to turn ambitious ideas into bold, buildable realities that honor creative vision, fan experience, and budget discipline.

Primary Responsibilities

Lead the creative direction of the on-site festival experience across the portfolio

Define and evolve each festival’s visual language, atmosphere, and environmental identity

Ensure every brand feels distinct, culturally relevant, and true to its audience

Protect the spirit and soul of each festival while pushing it forward year after year

Translate brand narratives into physical spaces, emotional moments, and immersive guest journeys

Shape how fans discover, move through, and connect with the grounds from arrival to exit

Create spaces that feel intentional, memorable, and effective

Ensure consistency and quality across all guest-facing touchpoints

Design experiences that deepen fandom beyond the music itself

Develop signature creative moments that become symbols of the festival

Lead the creation of entrances, scenic environments, art installations, gathering points, and visual magnets that drive movement and engagement

Deliver high-impact spaces people photograph, share, and remember

Work with and collaborate closely with Concessions, Food & Beverage, VIP, and Operations teams to elevate bars, beverage areas, food halls, concessions, lounges, and hospitality spaces across the grounds

Help transform transactional areas into branded environments that feel intentional, inviting, and aligned with the festival experience

Support the creation of high-energy destinations that increase dwell time, engagement, and revenue opportunities

Partner with Marketing to align campaign storytelling with the live experience

Collaborate with Sponsorship teams to integrate partners in ways that feel authentic to the brand

Work alongside Production and Operations to ensure concepts are executable, safe, and efficient

Influence executive stakeholders with strong vision, clarity, and creative conviction

Lead creative planning within approved budgets and timelines

Prioritize investment toward the highest-impact guest experiences

Balance ambition, feasibility, durability, and ROI without sacrificing quality

Make smart tradeoffs that preserve the creative soul of the experience

Build and lead a team of internal employees and external agencies, freelancers, fabricators, and design partners

Build a culture of originality, urgency, excellence, and accountability

Establish creative standards, processes, and systems that scale across multiple events

Mentor talent and raise the level of creative output across the organization

Ensure environments never feel stale or repetitive

Lead post-event reviews and identify opportunities for improvement

Bring fresh ideas, new technologies, and cultural inspiration into future cycles

Continuously raise the creative bar across the portfolio

Preferred Qualifications

10+ years leading experiential, environmental, festival, themed entertainment, or large-scale public creative work

A portfolio that demonstrates bold taste, world-building instincts, and emotionally resonant physical experiences

Deep understanding of music culture, audience energy, and what fans remember most

Able to think strategically at an executive level while guiding teams into execution

Strong instincts for aesthetics, storytelling, guest behavior, and cultural relevance

Comfortable operating fast, leading through ambiguity, and making decisions under pressure

Proven experience delivering standout work within real budget constraints

This position is hybrid in Los Angeles, CA, with at least four days in the office, with the flexibility to work remotely one day a week.

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