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Nexstar Broadcasting is hiring: Digital News Producer in High Point

Nexstar Broadcasting, Fresno, CA, USA

Job type: Full Time


Position Summary: The Digital News Producer is responsible for creating, editing, curating and distributing digital news content across web, social, app and email platforms. This role works closely with newsroom staff to identify compelling story opportunities, write and edit original articles and ensure content is presented in a way that serves and grows digital audiences. The producer must thrive in a fast-paced, breaking news environment while demonstrating strong news judgment, collaboration skills and the ability to problem-solve independently. This individual should understand how to craft engaging, audience-focused content without relying on sensationalism or clickbait, while maintaining the highest editorial standards, fairness, accuracy and brand integrity. Adaptability, positivity and a passion for news are essential.

Position Responsibilities:

Writes and publishes original digital news articles for web and app platforms

Collaborates with reporters, producers and newsroom staff to develop and expand stories for digital audiences

Reaches out to sources and gathers additional information to support digital story development and breaking news coverage

Edits and posts reporter scripts and newsroom content for web publication

Monitors content from sister stations and coordinates article requests when appropriate

Curates and edits incoming content from Nexstar Media Wire

Crafts engaging Facebook posts designed to drive readership without sensationalism or misleading language

Selects and schedules social media content based on audience trends, engagement data and editorial priorities

Sends app, desktop and email alerts, including selecting stories and writing concise, compelling alert language

Curates the homepage and other digital platforms using audience analytics, performance data and editorial judgment

Monitors breaking news and reacts quickly to update coverage across all digital platforms

Applies SEO best practices in headlines, article structure and metadata

Works collaboratively across departments and contributes positively to newsroom culture

Utilizes analytics and audience insights to inform content decisions and platform strategy

Skill/Experience Requirements

2 years of experience in digital news, web production, or social media production preferred

Commitment to accurate, fair and ethical journalism

Strong news judgment and understanding of audience interests

Excellent writing and editing skills with experience writing full web articles

Exceptional attention to detail with strong spelling, grammar, fact-checking and copy editing skills

Experienced with AP Style

Experience managing and posting content on social media platforms, particularly Facebook

Ability to write compelling headlines and social copy that drive engagement without clickbait

Strong understanding of digital audience behavior and content trends

Ability to work effectively under pressure during breaking news situations

Comfortable making phone calls, interviewing sources and independently gathering information for digital reporting

Organized, self-motivated problem solver who can work independently when needed

Strong collaboration and communication skills within a newsroom environment

Ability to multi-task and prioritize in a fast-paced environment

Experience using analytics tools to guide editorial decisions preferred

Some schedule flexibility (nights, weekends, holidays)

Regularly meets measurements of success

Education Requirements

Bachelor’s degree in journalism, communications or a related field required

Typical day

This individual will spend the day identifying and producing timely digital content for web, app and social platforms. Responsibilities include writing original articles, editing reporter content for web publication, curating homepage and social content, monitoring incoming content from wire and sister stations, reaching out to sources and sending alerts across multiple platforms. The producer will collaborate regularly with newsroom staff to strengthen story coverage while reacting quickly to breaking news and changing audience needs. Daily decisions will be guided by audience data, engagement trends and strong editorial judgment.

Measurements of success

Consistent production of accurate, timely and engaging digital content

Strong performance during breaking news coverage and high-traffic events

Growth in digital audience engagement across web, app, social and email platforms

Increased referral traffic and reader retention from social media and alerts

Positive collaboration and communication within the newsroom

Effective homepage and content curation that reflects audience interests and editorial priorities

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.