Director, Integrated Media Planner

About Us

We are /prompt - the agency that helps brands outsmart, not outspend, the competition. Reborn from the Lippe Taylor Group, we help brands evolve from storytelling to storymaking - creating ideas that drive conversation, shape culture, and earn a lasting place in people's lives. Our model unites data, strategy, creativity, and media into a single system designed to turn ideas into market impact. Learn more at meetprompt.com.

Role Overview

We are looking for a Director, Integrated Media Planning to lead full-funnel, cross-channel media strategy across a portfolio of brands, with a focus on pharma, beauty, and other regulated environments.

This role is for a builder-strategist.

You have a clear understanding of how to balance performance marketing and brand building, and an ability to translate data and platform signals into actionable insights that inform creative, content, and messaging systems, not just media optimization.

This is a senior strategic role within a broader, evolving media and Audience Experience model, with a focus on building and proving integrated planning approaches across key accounts.

This role sits within Audience Experience - an integrated discipline dedicated to designing culturally fluent storymaking experiences that are strategically planned, precision-amplified, and built for measurable impact.

Skillset

Leads the development of integrated, full-funnel media strategies across paid channels including social, search, programmatic, CTV/DOOH, influencer/affiliate, and retail media
Contributes to audience and communications planning, translating consumer, cultural, and channel insights into media strategies that balance short-term performance with long-term brand impact
Translates performance data and platform signals into clear creative briefs and learning agendas, ensuring media insights actively inform content development, messaging, and creative systems
Builds and oversees measurement frameworks and reporting systems, synthesizing cross-channel performance into clear, actionable insights for internal teams, clients, and senior stakeholders
Identifies cross-channel optimization opportunities and growth levers, applying a rigorous test-and-learn approach to planning and in-market strategy evolution
Evaluates and shapes external media partner strategy, including agencies, platforms, publishers, and data providers, ensuring the right balance between internal capability and external specialization
Partners cross-functionally with Creative, Account, Analytics, Finance, and Legal teams to ensure strategies are executable, compliant, and aligned to business objectives, particularly within regulated environments
Guides alignment between strategy, creative, and performance throughout campaign execution, partnering closely with activation teams to ensure continuity from plan through optimization
Supports operational excellence across media planning and execution, including vendor onboarding, MSAs/IOs, platform access, and reporting cadences
Serves as a senior voice in client engagements, confidently presenting strategy, performance, and recommendations to executive stakeholders
Understands how media, creative, and measurement compound together to drive business outcomes, and applies that thinking to planning and optimization
Mindset Builder-Strategist: Operates across channels and disciplines, able to build integrated approaches while actively applying them in live client systems
Systems Thinker : Sees media as a signal system that shapes creative, content, and business outcomes, not just a distribution channel
Performance to Direction: Knows how to turn data into decisions, using performance signals to inform what gets made, not just how it's optimized
Audience-First: Understands how audiences move across platforms and builds strategies that reflect real behavior, not channel silos
Collaborative: Works fluidly across Creative, Account, AIM, and partners to ensure media is fully integrated into how work is developed and executed
Comfortable in Complexity: Thrives in regulated environments and evolving systems, bringing clarity without oversimplifying
Hands-On: Stays close to the work, platforms, and data, leading with context and credibility
Keys to Success Integrated media strategies are actively shaping creative, content, and messaging decisions across key accounts
Performance data is consistently translated into clear direction that improves both media outcomes and creative effectiveness
Clients view you as a senior strategic partner who can connect media investment to business impact
External partners are well-defined, effectively managed, and contributing to both performance and innovation
Cross-functional teams are aligned from planning through execution, with clear continuity between strategy, creative, and performance
Media approaches are executed effectively within regulated environments without losing strategic ambition
Integrated planning approaches are being built, applied, and refined in ways that contribute to the broader evolution of Audience Experience