Director, Marketing, Brand & Creative Services

The Director, Marketing, Brand & Creative Services is responsible for advancing the enterprise’s reputation, strategic positioning and brand differentiation through integrated marketing, audience engagement and modern storytelling. This leader will shape integrated campaigns, narratives and audience experiences that strengthen enterprise reputation, reinforce innovation leadership and support strategic business priorities, while communicating consistently across domestic and global markets.
Enterprise Strategic Leader Proven experience leading enterprise-wide marketing, brand and strategic communications initiatives within large, complex and highly matrixed organizations, with the ability to align storytelling, audience engagement and reputation strategies to broader business priorities.
Global Mindset & Stakeholder Fluency Demonstrated success developing global, integrated campaigns and positioning strategies across domestic and international markets, including experience navigating geopolitical sensitivities, customer engagement, government affairs alignment and culturally nuanced communications environments.
Modern Marketing & Reputation Expertise Deep understanding of integrated audience engagement strategies across paid, earned, shared and owned channels, with strong expertise in digital ecosystems, modern media environments, data‑driven storytelling and AI‑enabled engagement.
Executive Presence & Cross‑Functional Influence Strong executive advisory capability with experience partnering directly with senior leaders, business development, communications, government affairs and enterprise functions to shape narratives, influence decision‑making and drive alignment across high‑visibility initiatives.
Transformational People & Creative Leader Proven ability to lead high‑performing marketing, brand and creative teams while driving innovation, operational excellence and modernization across creative services, content operations and enterprise storytelling capabilities.
Agency & Operational Leadership Proven experience leading and managing internal and external agency partners, creative vendors and cross‑functional teams with strong oversight of strategic planning, budget management and performance accountability.
Key Skills & Leadership Attributes Strategic thinker with deep expertise in branding, integrated marketing and audience engagement.
Strong understanding of integrated audience engagement strategies, digital ecosystems, content operations and modern media environments.
Proven ability to lead enterprise‑level campaigns and creative initiatives in complex, matrixed organizations.
Exceptional narrative development, storytelling, and executive communications capabilities.
Experience leveraging emerging technologies and AI‑enabled tools to modernize audience engagement and storytelling approaches.
Analytics‑driven mindset with ability to translate insights into actionable strategies.
Executive presence with strong collaboration and influence skills.
Travel and Location Travel Required. Preferred location is Bethesda, MD or must be able to work from a major LM facility.
Basic Qualifications Bachelor’s degree in Communications, Marketing, Journalism, Public Relations or related field.
Experience leading integrated marketing or communications campaigns across multiple channels.
Experience managing agency relationships and creative development processes.
Proven ability to advise and influence senior leaders.
Strong organizational and project management capabilities with ability to manage multiple priorities under tight deadlines.
Desired Skills Experience leveraging analytics and audience insights to inform campaign strategy and optimization.
Strong understanding of evolving digital and social media landscapes.
Experience leading enterprise reputation, brand positioning or audience engagement initiatives across complex organizations.
Outstanding executive communication and interpersonal skills.
Demonstrated success driving innovation and transformation within marketing or communications functions.
Clearance Level: None
Experience Level: Experienced Professional
Business Unit: CORPORATE HEADQUARTERS
Relocation Available: Possible
Career Area: Marketing
Type: Full‑Time
Shift: First
Pay Rate: The annual base salary range for this position in California, Massachusetts, New York (excluding most major metropolitan areas), Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, Vermont, Washington or Washington DC is $195,000 - $322,000. For states not referenced above, the salary range for this position will reflect the candidate’s final work location.
Benefits offered: Medical, Dental, Vision, Life Insurance, Short‑Term Disability, Long‑Term Disability, 401(k) match, Flexible Spending Accounts, EAP, Education Assistance, Parental Leave, Paid time off, and Holidays. This position is incentive plan eligible.
Lockheed Martin is an equal opportunity employer. Qualified candidates will be considered without regard to legally protected characteristics.
The application window will close in 90 days; applicants are encouraged to apply within 5 - 30 days of the requisition posting date in order to receive optimal consideration.

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