Field Marketing Manager, US

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

About the Role
As a Field Marketing Manager at Branch, you will own and manage our pipeline-generating programs for Branch's International Business across North America markets, reporting into the Marketing Director. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team.

Key Responsibilities

Craft and execute targeted marketing campaigns to meet the regional goals, including events, digital marketing, account-based marketing, and email programs.

Manage all elements of the marketing campaign, including planning, messaging, execution, logistics and reporting.

Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.

Partner with our teams to source participants, presenters, and speakers for all our programs.

Innovate and experiment with novel ways to engage our audience.

Support follow-up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities.

Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.

Manage all event and direct mail logistics as necessary and look at developing vendors within the region.

Grow the prospect database of addressable leads within the region.

Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations.

Travel to and from events for on-site management/coordination (10%-15% of the time).

Qualifications

3-5+ years of marketing program experience with at least 1-2 years building and launching ABM marketing campaigns including events and webinars.

Hustle and ownership. Someone who is adaptable and can live in chaos and truly own a program and take it to the next level.

Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented.

Flawless task management skills, with an eye for detail and quality.

Experience engaging senior business buyers at every funnel stage over long sales cycles.

A track record of success in participating in field marketing campaigns and working with partners.

A data-driven mindset and a rigorous process for testing, measuring and optimizing programs.

Excellent communication and writing skills.

Experience with an email or marketing automation platform preferred.

Bachelor's degree preferred.

Proficiency in MS Word, Excel, PowerPoint, and Google Docs.

Experience working in the SaaS/MarTech industry is preferred.

Location & Employment
This role will be based at our Austin, TX office and follows a hybrid schedule aligned with our Return to Office guidelines. This role does not qualify for visa sponsorship.

Compensation & Benefits
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees.

Equal Opportunity Statement
Branch is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Privacy
Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

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