Direct Marketing Program Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions,the Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, budget management and overall channel project management.
Primary Responsibilities Leads cross-functional teams in the execution of integrated marketing campaigns
Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives
Develops marketing strategies and plans
Manages the review and approval process of all direct marketing campaigns
Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate
Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns
Manages the budget and provides recommendations to be more cost efficient
Suggests, recommends, and implements improvements
Mentors and coaches junior team members, providing training and guidance
This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.
Requirements Bachelor's degree in a related field with six (6) years of experience in marketing
Preferences Experience in financial services or other highly regulated industry preferred
Experience working with and/or managing agency relationships
Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design
Skills and Competencies Ability to challenge current processes in an effort to improve results
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Strong analytical skills with the ability to interpret data and make data-driven recommendations
Strong communication, leadership, and project management skills
Strong problems solving skills
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum: $84,234.15 USD
50th Percentile: $112,360.00 USD
Incentive Pay Plans This job may participate in an annual discretionary bonus plan.
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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