Marketing Manager

Description

Application Process
Applicants must submit a cover letter and resume.

Applicants must submit a cover letter and resume.

The cover letter should be one page and include details about your experience with: digital marketing channels, including paid ads ("e.g., Google, Meta, TikTok"), email marketing platforms, and social media strategy, audience targeting and campaign optimization for established brands, and managing websites and content systems ("e.g., WordPress, Drupal"), including your ability to build new pages versus editing existing content.

The application deadline is May 21 2026.

Pay rate
To maintain internal equity, we have identified the starting range for this position at the Oakland Zoo as $71,770.36 - $83,203.03 annually. An offer within this range will be determined by the experience and qualifications of a candidate and will be our best and final compensation offer, in alignment with Oakland Zoo's compensation philosophy.

Position Summary
The Marketing Manager develops and executes integrated marketing campaigns to drive visitor attendance, membership growth, and revenue generation. This role manages digital advertising, web, social, email marketing, campaign analytics, and vendor relationships. The Marketing Manager works collaboratively across departments to promote special events, exhibits, education programs, and seasonal offerings while maximizing return on marketing investment.

Essential Job Duties
Campaign Development & Execution

Plan, implement, and optimize integrated marketing campaigns across digital and traditional channels for daily admission, memberships, special events, and seasonal programs.

Create campaign briefs, timelines, and coordinate with creative and content teams in alignment with organizational priorities

Advertising

Manage paid digital advertising across platforms including Google Ads, Meta (Facebook/Instagram), and TikTok. This includes monitoring daily performance, adjusting budgets and bids, and conducting A/B testing

Develop paid content strategies and audience targeting strategies and optimize campaigns for conversion and ROI

Stay current on platform updates, best practices, and emerging advertising opportunities

Manage advertising for billboards and print.

Provide campaign performance reports and able to articulate this to senior leaders within the organization

Email Marketing

Develop and execute email marketing strategy for members, prospects, and visitors through Pawprints E-blast and other targeted emails.

Create email campaigns, newsletters, and automated nurture sequences

Segment audiences, personalize content, and optimize subject lines and send times

Maintain email list hygiene and ensure compliance with CAN-SPAM and GDPR regulations

Analytics & Reporting

Track, analyze, and report on campaign performance across all channels using Google Analytics, platform analytics, and attribution tools

Provide actionable insights and recommendations based on data analysis analysis and collaborate with the Digital Content Specialist to implement recommendations.

Website Strategy & Conversion Optimization

Develop and implement web site strategy aligned with marketing and communications goals.

Collaborate with web development team or vendors on website improvements and experience optimization.

Implement conversion rate optimization strategies including landing page testing and funnel analysis.

Monitor website performance (including website tracking pixels, tags, and analytics), troubleshoot issues, and coordinate with IT on technical needs.

Maintain content management system and ensure website remains accurate and up to date

Social Media Strategy & Management

Develop and implement social media strategy aligned with marketing and communications goals.

Work with digital content specialist to implement strategy; analyze data to inform shifts toward improved performance and alignment with emerging trends.

Vendor & Agency Management

Serve as primary contact for marketing agencies, media buyers, and technology vendors

Negotiate contracts, manage budgets, with Director of Marketing and Communications

Research and recommend new marketing tools, platforms, and partnerships

Market Research

Conduct visitor surveys, focus groups, and market research to inform strategy

Monitor competitor activities, industry trends, and best practices

Perform other related duties as required and assigned.

Who You Are

Minimum of 7 years of relevant experience, which must include a minimum of 3 years of marketing experience with demonstrated campaign management expertise. A Bachelor’s may be considered equivalent to 3 years of relevant experience, and an Associate’s may be considered equivalent to 2 years of relevant experience

Minimum of 3 years of experience working with WordPress, Drupal, or other website publishing and management platforms.

Experience in traditional and digital advertising, including managing paid digital advertising campaigns (Google Ads, Meta, display) and email marketing platforms (Mailchimp, Constant Contact, or similar)

Proficiency with marketing analytics tools (Google Analytics, platform analytics)

Available for occasional evening or weekend work during peak campaign periods

Bonus if you have...

Google Ads and/or Meta Blueprint certification

Experience with CRM systems and marketing automation platforms

Nonprofit, cultural attractions, or tourism industry experience

Experience with conversion rate optimization and A/B testing tools

Knowledge of SEO, SEM, and content marketing best practices

Work Environment
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

Primarily office-based with occasional Oakland Zoo grounds visits

Standard business hours with some flexibility

Limited remote work may be available after an evaluation period and is dependent on ongoing performance assessments

Physical Considerations

Sustained computer-based administrative and analytical work, using standard or assistive technology for extended periods every day

Ability to navigate Zoo grounds

Knowledge, Skills, and Qualities
May be representative, but not all-inclusive, of those knowledge, skills and abilities commonly associated with this position.

Analytical and Conceptual Aptitude

– engages in and facilitates broad organizational strategic thinking/planning with awareness of equity, inclusion, accessibility, and cultural relevance.

Collaboration

– builds trusting relationships with both internal and external stakeholders across our organization and community-wide and approaches differences of opinion with curiosity and humility.

Communication

– communicates respectfully and effectively with stakeholders across identities, both verbally and in writing

Data Analysis

– able to collect, interpret and detect patterns in clean data

Dependability

– demonstrates trustworthiness and reliability, including while working with little or no direct supervision

Flexibility

– nimbly adapts to evolving priorities and urgent needs; handles intervals of high pressure while maintaining perspective and humor

Growth -Oriented: Inspired to perform well by the chance to take on more responsibility

Impact: Inspired to contribute to the success of a project or the organization

Inclusive Culture

– fosters a culture of mutual respect, transparency, collaboration and belonging which allows all employees to feel appreciated, included, and valued.

Inclusive Facilitation

– able to comfortably move a group through pre-determined content while balancing inclusion and timing; able to flexibly weave in related content to make connections for learners and adjust or pivot when needed

Organization

– strong attention to details and able to build and/or maintain efficient systems

Passion

– wholeheartedly believes in, represents, and models Oakland Zoo’s mission and PRIDE values at all times

Presentation

– able to convey ideas clearly and sensitively, highlight key takeaways and translate impact; have thoughtful presence, can quickly build rapport with others, and are comfortable in front of a variety of audiences

Project management

– effectively prioritizes commitments, driving forward multiple high-profile and complex projects simultaneously with flexibility, resourcefulness, and agility to adapt to shifting organizational needs

Relationship-Building

– able to build and maintain trusting relationships and mutually beneficial partnerships with internal and external stakeholders

Self-motivated

– effectively navigate multiple, simultaneous tasks with excellent attention to detail and deadlines. Enthusiastically identifies and approaches opportunities without regular supervision

Self-reflection

– demonstrates self-awareness, agility, and a willingness to learn from mistakes and acknowledge one's biases

Solution-oriented

– utilizes an open-minded and strengths-based approach to finding solutions for complex challenges.

Sustainability

– oriented toward the mission and values of Oakland Zoo and able to put those into practice by finding creative and resourceful ways to develop sustainable practices within your role and department

Technological Aptitude

– able to quickly understand, develop and maintain functional digital systems

Time management

– strong capabilities with a demonstrated ability to effectively prioritize multiple commitments

Wildlife Aware

– understands mission to support the conservation and welfare of animals at the Zoo, locally and globally. This is demonstrated by a willingness/passion to reflect this mission in all actions and to continue to learn how to take action for wildlife

Benefits
Oakland Zoo offers a comprehensive benefits package, including Health insurance, Dental insurance, Vision insurance, Flexible spending account, Retirement plan, Paid time off, Employee Assistance Program, and Zoo Membership options.

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