Sales Strategy Development Lead

Cupertino, California, United States Sales and Business Development

The people here at Apple don't just build products — they craft the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This, in turn, enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our largest customers.

Description
The Sales Strategy Development Lead will partner with teams across sales, product marketing, and developer relations to build and execute go-to-market strategies, market activation plans, and key initiatives that scale new Apple products and services globally. Reporting to the Manager, WW Business Development, the role will require periodic travel (20%).

Responsibilities

Develop creative, scalable market activation plans for new products and services, and bring them to life in partnership with local teams

Identify and engage potential customers and partners as early industry champions for new products and services

Collaborate on new business opportunities for Apple platforms across commercial markets

Work cross-functionally across sales, product marketing, and developer relations to accelerate select projects

Own strategic initiatives as assigned, delivering high-quality outcomes in a fast-paced, ambiguous environment

Partner with the WW Director to craft and deliver compelling presentations for senior leadership, EBCs, and key stakeholders

Partner with Sales Operations and Finance to synthesize data and insights that inform business decisions

Minimum Qualifications

8+ years of sales strategy or business development experience

Experience building and nurturing commercial customer or partner relationships and their aligned projects or initiatives

Track record of developing and launching comprehensive market activation plans

Proven ability to design and execute sales initiatives and programs

Excellent internal networking and communication skills in a worldwide, matrixed environment

Ability to influence and drive alignment across cross-functional teams without direct authority

Comfortable working with data and translating insights into clear, compelling business narratives

Strong presentation & facilitation skills in both narrative creation, design, and oral delivery

A self-starter with strategic vision, analytical depth, and a strong track record of execution

Strong attention to detail

Preferred Qualifications

Direct experience bringing new products or services to market, from early planning through launch

Hands‑on experience working directly with customers and partners to integrate new technologies to drive industry innovation

Experience as part of a high‑performing internal strategy or business development team

Familiarity with commercial or enterprise technology markets and how technology led transformation

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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