Senior Search Engine Optimization & AEO Specialist

Who We Are
ChoiceLocal is a top-performing franchise marketing agency founded in 2014 to help franchisees, franchisors, and independent verticals reap the benefits of a full suite of digital marketing services without paying the exorbitant costs typically associated with Fortune 500-level marketing strategy, results, and customer service.

We offer proven strategies for franchise growth and back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community through our mission to Help Others while empowering our teammates to grow personally and professionally.

We live by our Core Values and are incredibly proud of the culture we have built over the past 10+ years. We have created a true family among our team by living our values every day:

Integrity in All Things

Amazing Customer Service

Everyone a Leader

Candor with Goodwill

Family

Giving

Role Summary
The Senior SEO & AEO Specialist is an established digital marketing professional with 1-3 years of hands‑on experience in search optimization. This role focuses on executing high‑impact SEO and AI‑driven AEO (Answer Engine Optimization) strategies that improve visibility across traditional search engines and AI‑powered answer platforms.

This is a high‑performing specialist role for someone who is confident in core platforms and best practices but not yet operating at a people‑manager level. The role requires strong execution, attention to detail, and the ability to deliver measurable results across multiple partner accounts.

The ideal candidate has a strong foundation in SEO, understands how AI is transforming search behavior, and is excited to implement modern optimization strategies across both search engines and answer engines.

Key Responsibilities

Execute SEO and AEO strategies that increase rankings, traffic, and qualified leads.

Optimize websites for both:

Traditional search engines (Google, Bing, etc.)

AI‑powered answer engines and generative search experiences.

Manage local listings, review management, and on‑page optimization.

Conduct keyword, intent, and entity research to identify optimization opportunities.

Create, optimize, and publish content aligned with search and AI answer intent.

Implement structured data, schema, and technical SEO best practices.

Monitor performance using analytics and SEO tools.

Identify opportunities to improve visibility in featured snippets, AI summaries, and answer engines.

Collaborate with internal teams to implement technical and content improvements.

Track and report on KPIs tied to rankings, visibility, and lead generation.

Continuously test new SEO and AI‑driven optimization techniques.

Participate in learning, testing, and teaching (LTT) initiatives.

Core Expectations

Execute strategies with a high level of accuracy and accountability.

Manage multiple partner accounts efficiently.

Deliver measurable improvements in rankings, traffic, and lead generation.

Maintain strong communication and collaboration across teams.

Uphold ChoiceLocal’s core values and service standards.

Required Experience

2-3 years of hands‑on SEO experience in an agency or multi‑account environment.

Proven success improving rankings, traffic, and leads.

Experience with both technical SEO and content optimization.

Working knowledge of AI search trends and answer engine optimization concepts.

Required Skills & Platforms
Experience with most of the following:

Google & Search Platforms

Google Analytics (GA4)

Google Search Console

Google Business Profile

Structured data tools

SEO & Marketing Tools

Screaming Frog

Google Search Console

Nightwatch or rank tracking platforms

Yext or local listing platforms

CallRail

NinjaCat or reporting tools

Content & AI Tools

Frase

ChatGPT or similar AI tools

Quillbot or AI‑assisted writing tools

Technical Skills

WordPress or other CMS platforms

Basic HTML and CSS

Strong analytical and problem‑solving ability

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