Retail Media Manager

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting‑edge smart‑home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Your Role at Pura
As the Retail Media Manager, you will be responsible for managing an agency and hands‑on execution, optimization, and pacing across our key retail media networks (RMNs). This role is a critical execution layer within the Integrated Media team, enabling scale, speed, and operational excellence across our retail partnerships. You will partner closely with the Sr. Director, Integrated Marketing, integrated media team and our retail sales teams to activate strategy with rigor and precision, while supporting testing, efficiency improvements, and performance insights for channels like Amazon, Target, Nordstrom, Home Depot, Ulta and more.

What You’ll Own

Own day‑to‑day execution and management of retail media campaigns (e.g., Amazon Ads, Target Roundel, Criteo, etc.).

Manage budgets, pacing, bids, and optimizations to hit performance targets and drive product velocity at retail.

Execute testing plans and support experimentation across retail media platforms.

Monitor performance against key KPIs including ROAS, TACoS (Total Advertising Cost of Sale), and overall retail sales metrics.

Partner with retail partners and agency partners to improve performance and scale.

Support reporting, insights, and performance readouts to cross‑functional teams.

Partner with Media Content Strategist to develop briefs for RMN and retail awareness campaigns.

Ensure strong execution hygiene and operational consistency across all retail campaigns.

Essential Functions

Launch, manage, and optimize retail media campaigns to drive in‑store and online retail sales.

Monitor daily performance and pacing to ensure budget efficiency.

Identify optimization opportunities and surface insights related to consumer shopping behaviors.

Support testing roadmaps and learning agendas for retail media networks.

Partner cross‑functionally with Integrated Media, Sales, Creative, and Finance teams.

Maintain best practices across retail accounts and advertising platforms.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

3–5 years of experience in performance media execution, with a strong focus on retail media networks.

Hands‑on experience with major retail media platforms (e.g., Amazon DSP, Amazon Sponsored Ads, Walmart Connect, Target, Criteo).

Strong analytical and problem‑solving skills.

Detail‑oriented with strong organizational skills.

Comfortable working in a fast‑paced, test‑and‑learn environment.

Nice to have

Experience working in‑house or at an agency supporting CPG or DTC brands transitioning into wholesale.

Exposure to subscription‑based or eCommerce businesses.

Familiarity with performance reporting tools and analytics platforms.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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