DIGITAL MARKETING MANAGER

Minimum Qualifications
Bachelor’s degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; or an equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description
Under the direction of the Sr. Director of Marketing and Brand Strategy, the Manager of Digital Marketing is responsible for developing and executing integrated marketing strategies for Thunderbird School of Global Management at Arizona State University. This role leads digital lead generation and paid media efforts, driving high-quality leads that contribute to revenue growth for academic degree programs and executive education offerings.

This position plays a key role in advancing Thunderbird’s school-wide marketing strategy, enhancing brand visibility, and driving engagement across domestic and international audiences. The Manager collaborates with internal stakeholders and external partners to align marketing initiatives with broader institutional goals.

Develop and execute integrated marketing strategies that support schoolwide priorities, ensuring consistency across digital, print, and promotional channels.

Drive lead generation and acquisition for academic and executive education programs, with a focus on quality, conversion, and revenue impact.

Performs other duties as assigned.

Desired Qualifications

Demonstrated proficiency in core digital marketing platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media tools, with hands‑on experience managing, optimizing, and scaling campaigns.

Strong experience with analytics and reporting platforms (e.g., Google Analytics/GA4, Looker Studio), with the ability to translate data into actionable insights and optimize performance.

Working knowledge of CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo), including audience segmentation, lead management, and lifecycle marketing.

Proven success developing, executing, and optimizing multi‑channel digital campaigns across search, social, display, video, retargeting, SEO/SEM, and programmatic, with a focus on lead generation and conversion.

Strong knowledge of publication formats and editorial practices, including writing for print and digital mediums, with proficiency in AP style.

Experience designing and optimizing landing pages and user journeys, applying UX/UI best practices to improve conversion rates.

Strong analytical and data‑driven mindset, with the ability to measure performance, evaluate ROI, and continuously refine campaigns and strategies.

Experience with account‑based marketing (ABM) strategies, including targeted campaigns, personalization, and A/B or multivariate testing across audiences.

Demonstrated knowledge of branding, marketing strategy, and integrated communications, with familiarity across digital and traditional channels.

Ability to manage budgets, forecast performance, and allocate resources effectively to maximize return on investment.

Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast‑paced, collaborative environment.

Excellent written and verbal communication skills, with a proven ability to collaborate effectively with internal and external stakeholders.

Experience in higher education and/or global marketing environments is preferred.

Understanding of the Thunderbird brand and ability to apply its positioning consistently across marketing initiatives.

Professional, self‑directed, and detail‑oriented, with a collaborative mindset and the ability to work effectively across teams.

Position Salary Range
$71,500 - $75,000, commensurate with education and experience.

Flexible Work Options

Alternative work schedules can include four, 10‑hour workdays in a workweek; a nine‑day, 80‑hour schedule over two workweeks for exempt employees only; and staggered start and stop times.

Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president‑level approval is required.

Equal Opportunity Employer Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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