SaaS Marketing Manager (B2B)

We are a fast-growing SaaS company focused on delivering innovative solutions to our clients. With a strong foundation built on leadership relationships and industry expertise, we are expanding our product offerings and looking for a marketing leader to help drive awareness, engagement, and growth.

We are seeking a SaaS Marketing Manager who understands how to market software products in a B2B environment. This role is ideal for someone who is both strategic and hands‑on—capable of building marketing initiatives from the ground up while executing day‑to‑day campaigns.

Unlike traditional organizations, we do not have a dedicated sales team. Our growth is driven by leadership relationships and industry credibility. Your role will be to amplify that foundation , create demand, and position our products effectively in the market.

Key Responsibilities

Develop and execute marketing strategies for existing and new SaaS products

Create clear, compelling messaging and positioning for target audiences

Build and manage digital marketing campaigns (email, LinkedIn, content, etc.)

Support product launches and feature rollouts with coordinated marketing efforts

Collaborate with leadership to leverage existing relationships and drive pipeline

Collaborate with affiliated companies for cross‑marketing campaigns

Own content creation including website copy, case studies, thought leadership, and collateral

Analyze campaign performance and optimize for engagement and conversion

Manage external vendors or freelancers as needed

Requirement Must have

4–7+ years of marketing experience, with direct experience in SaaS Required

Strong understanding of B2B marketing strategies and customer journeys

Proven ability to execute marketing initiatives independently

Experience building or scaling marketing efforts in a lean environment

Excellent written and verbal communication skills

Ability to translate complex products into clear, value‑driven messaging

Nice to Have

Experience in healthcare SaaS or related industries

Familiarity with long‑term care, healthcare operations, or clinical environments

Experience marketing multiple product lines or platform‑based solutions

What Success Looks Like

Increased visibility and awareness of our products

Consistent, high‑quality marketing output across channels

Strong alignment between product messaging and market needs

Measurable growth in engagement, leads, and customer interest

Salary: $120k, commensurate with the selected candidate’s qualifications.

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