Multimedia Content Strategist Job at Groupe S&H in Richmond

Multimedia Content Strategist
Sheltering Arms Institute is a non‑profit, state‑science physical rehabilitation hospital and network of outpatient centers, created through a joint venture between Sheltering Arms and VCU Health.

We are currently seeking a talented full‑time Multimedia Content Strategist to join our dynamic and growing team.

Responsibilities

Strategic Content Planning:

Develop and manage an editorial calendar focused on high‑impact digital storytelling, with an emphasis on video content and blog posts. Align content with organizational priorities, seasonal campaigns, and trending topics. Collaborate with internal stakeholders and clinical experts to identify compelling stories and translate them into strategic content. Proactively identify content opportunities and trends.

Video & Multimedia Content Creation:

Lead the planning, filming, and editing of engaging video content—focused on patient stories, educational content, and brand storytelling—for use across web and social platforms. Apply strong visual storytelling skills to produce content that supports brand awareness, engagement, and mission‑driven messaging.

Web & Blog Content Development:

Research, write, and publish SEO‑informed blog posts and website content that educate, inspire, and support key service lines. Translate clinical topics into accessible, audience‑friendly narratives that support awareness and engagement goals.

Social Media Management:

Lead the social media content calendar by crafting and publishing posts. Adapt and extend content for optimal distribution by developing accompanying captions, headlines, and supporting copy. Monitor performance to inform future content.

E‑Newsletter Development:

Contribute to monthly e‑newsletters by sourcing, writing, and editing content derived from video and blog storytelling. Ensure timely and strategic distribution.

Stakeholder Collaboration:

Build and maintain strong relationships with internal clients, including clinical teams and leadership, to develop meaningful audience‑focused content that meets strategic communications goals.

Event & Content Capture Support:

Assist with preparations for and capture of content at special events such as patient reunions, fundraisers, open houses, and media opportunities to support ongoing storytelling efforts.

Reputation Management:

Monitor online channels for reviews and engagement opportunities, responding as appropriate.

Marketing Operations Support:

Maintain accurate inventory of marketing department print and promotional items, fulfill requests from internal stakeholders, recommend reordering or placing new orders as appropriate.

Qualifications and Skills

1–2 years of experience in marketing and communications; healthcare marketing and/or communications experience preferred.

Excellent written and verbal communication skills, with the ability to engage effectively at diverse internal and external audiences.

Experience in videography and video editing, including proficiency in Adobe Premiere Pro or similar tools.

Strong project management skills with the ability to manage multiple priorities and deadlines.

Collaborative team player with a flexible, adaptable mindset.

Willingness to occasionally work outside standard business hours, including evenings and weekends.

Strong attention to detail, with excellent proofreading, organizational, and follow‑up skills.

Education / Certifications

Bachelor's degree in communications, journalism, public relations, or related field preferred.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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