Description
The Marketing Coordinator supports Spirit Mountain’s marketing efforts through hands‑on content creation, communication, and coordination across departments. This role is highly interactive, spending time throughout the mountain capturing real‑time experiences and translating them into engaging content for social media, web, and email.
This position is ideal for someone who is outdoorsy, creative, detail‑oriented, and excited to grow a career in marketing within the ski, bike, and recreation industry. This role also plays a key part in maintaining energy, connection, and culture across the organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Capture photo and video content across the mountain (ski hill, bike trails, events, retail, food & beverage, campground, etc.)
Create and draft social media content for review and approval by the Marketing Director
Assist in maintaining accurate and up-to-date information across platforms:
Website (including updates such as hours, mountain message, and operational info)
Google Business listings (hours, closures, updates)
Draft marketing emails and written content for campaigns, events, and promotions
Attend events, programs, and activities to capture real‑time content
Partner with internal departments (Retail, Food & Beverage, Outdoor Ops, HR/Recruiting, Campground, etc.) to gather timely and accurate information for promotions and communications
Assist in developing and maintaining a content calendar for social media and marketing initiatives
Monitor and respond to internal communications (email, Teams) in a timely and professional manner
Support promotion of events, programming, and seasonal offerings
Help reinforce brand voice and consistency across all communications
Contribute to a fun, engaging, and connected culture across employees and departments
SCHEDULE & BENEFITS
This is a part‑time, flexible role averaging approximately 17–20 hours per week
Schedule will vary based on operational needs, events, and content opportunities (including some weekends, evenings, and holidays)
Opportunity for a hybrid schedule, with some tasks completed remotely (content drafting, scheduling, website updates, etc.)
Position is seasonal, with an anticipated layoff period in April/May depending on operational needs
Benefits & Perks
$1 Season Pass
Buddy Passes
30% discount on Food & Beverage
Accrued Sick Time Pay
Requirements
MINIMUM QUALIFICATIONS
Strong written and verbal communication skills
Comfortable working in a fast‑paced, deadline‑driven environment
Ability to manage multiple tasks and shifting priorities
Basic proficiency with social media platforms (Instagram, Facebook, etc.)
Willingness to work a flexible schedule, including weekends, evenings, and holidays as needed
Ability to work independently while staying aligned with direction and feedback
DESIRED QUALIFICATIONS
Experience with content creation (photography, video, social media)
Familiarity with website content management systems (WordPress or similar)
Experience drafting marketing emails or promotional content
Knowledge of the ski, bike, or outdoor recreation industry
Experience developing or managing a content calendar
Basic understanding of branding and marketing strategy
Comfortable on skis and/or mountain biking (or willingness to learn)
Energetic, outgoing personality with a natural ability to connect with people
PHYSICAL REQUIREMENTS
Ability to move throughout mountain terrain in varying weather conditions
Ability to stand, walk, ski, or bike for extended periods of time
Ability to lift and carry up to 25 lbs (camera equipment, materials, etc.)
Ability to work outdoors in all seasons
CORE VALUES
Safety: Our top priority is the safety of our employees and guests.
Superior: Guest Service: Every employee treats our visitors as valued guests.
Respect: We engage respectfully with each other and with our guests.
Honesty: We communicate information honestly and in a timely manner.
Best Efforts: We do our best, every day.
Humor: We use appropriate humor to create an enjoyable environment for all.
Ownership: We care for Spirit Mountain facilities as if they were our own.
Integrity: We always act with integrity.
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Marketing Coordinator
Spiritmt, Duluth, MN, USA
Job type: Seasonal