Organic Social Media Manager

Overview
Hi, soon-to-be brand-builder,
Ever dreamt of joining a team on a mission to help overwhelmed professionals win at work and flourish in the rest of their life?

At Full Focus, we believe that when capable people stop trying to do it all and start focusing on what actually matters, everything changes. Families get more present dinners. Leaders learn to rest again. People rediscover what "enough" actually feels like. The ripple effect is bigger than any of us can measure.

We are a human-centric coaching company. In a dizzying and disorienting world, we help overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life.

No more pretending that professional success has to cost you your health, your relationships, or your sense of self.

And we\'re looking for someone extraordinary. A unicorn of sorts. A rare combination of strategist, creator, and craftsperson who wants to play a pivotal role in bringing this work to the people who need it most.

Why this role matters

Most people\'s first impression of Full Focus happens on Instagram.

Before they buy our best-selling, award winning planner. Before they listen to a podcast episode. Before they take the assessment, click the ad, or open the email. They land on our profile and decide, in about ten seconds, whether this brand is for them.

Think of our social presence as our front porch. The place where someone who\'s been searching for a different way to live walks up, looks around, and decides whether to step inside or keep scrolling.

We want them to step inside. Every time.

Why we need you
Every month, hundreds of thousands of people interact with Full Focus through the best-selling Full Focus Planner, our Double Win Coaching program, our two podcasts, and a body of work that\'s helped a generation of professionals live and lead more intentionally. The reach is real. The platform is real. The momentum is real.

What we want now is a social presence that fully reflects what Full Focus is and attracts more of the right people to our movement. We need a forward-thinking, strategic creator to build it.

As our Social Media Manager, you\'ll come alongside our marketing team to make sure that someone\'s first impression of our brand is absolutely killer. You\'ll own our entire social presence (strategy, creation, and execution) and shape the front porch where our future customers, fans, and movement-joiners arrive.

What You\'ll Do
In this role, you will:

Own and execute our social media strategy across platforms, with Instagram as the primary channel and the center of gravity

Create content yourself (reels, carousels, stories, static posts, and ManyChat funnels) with strong taste, brand cohesion and platform-native instincts, working under the oversight of our Creative Director

Capture content directly with Megan, our CEO, and other talent, turning unscripted moments and intentional shoots into scroll-stopping social

Take a single piece of source content (a podcast episode, a keynote, a long-form post, a coaching framework) and turn it into a week\'s worth of beautifully redeployed assets across formats

Hold the brand aesthetic across every touchpoint. Every font, color, layout, and motion choice in service of the brand we\'re building

Engage with our private Facebook community of 32,000+ Full Focus Planner users. Build out an engagement strategy for this community and surface real stories that resonate

Grow engagement, follower count, and email list, and convert that audience into raving fans and customers

Bring data and instinct in equal measure, telling us what\'s working, what\'s not, and what we should do more of

Who You Are

You\'re a senior-level operator with full social presence ownership at brands with real stakes; you can point to specific outcomes and operate with autonomy

You\'re a unicorn: strategist and creator, thinking at the level of brand positioning and executing at the level of a perfectly timed caption

You\'ve worked with thought leaders or personality-driven brands and can build content around a person\'s voice without turning it into a personal account

You have a trained eye for design and aesthetics and fix issues before they\'re noticed

You\'re comfortable behind the camera, on the editing timeline, and in design files

You stay current on social media trends, algorithm shifts, and best practices

You\'re natural at community engagement and value an engaged community as a key asset

You\'re self-directed and entrepreneurial

You connect deeply with the Full Focus mission and the Double Win lifestyle

Why this matters
Every reel that lands represents the impact of our work: a leader who stops apologizing for taking time, a family with a more present version of mom or dad, a midlife professional finding another way, and someone rediscovering what "enough" feels like.

You\ll be on the front lines of a movement to restore peace, purpose, and meaningful work to a world that needs it.

Who You\'ll Work With
You\'ll report directly to our

Creative Director . You\'ll work with our broader marketing team, including our

Chief Marketing Officer , and regularly partner with our

Paid Media Buyer . You\'ll also work with our

CEO , one of the most respected voices in leadership and personal development. We are a small but mighty team of around 20, values-aligned, low-ego, and mission-driven.

Requirements
What you can expect
Real creative ownership and the autonomy you\'ve been wishing for.

A team that practices what it preaches. Core hours are M-F from 9am-3pm CT with flexibility. Two weeks of company-wide time-off, four discretionary weeks of PTO, paid parental leave. We live the Double Win philosophy.

A career home. This is a full-time, salaried role with benefits and a culture that encourages growth and staying long-term.

The details

Status: Full-time, salaried

Reports to: Creative Director

Location: Nashville, TN, within reasonable driving distance for in-person Mondays in our Franklin office

Schedule: Core hours 9 to 3 CT, Monday through Friday, with real flexibility around them

Compensation: $70K to $75K base, approx. $82K total with benefits, plus performance bonus

Benefits: Premium healthcare (100% of premium and 50% of dependents\' coverage), generous PTO, paid maternity and paternity leave

What you\'ll bring

5+ years of experience creating and executing social media strategies for personality-driven brands

Demonstrated success growing a social account by 100K+ followers

Deep, hands-on Instagram and ManyChat expertise

Experience managing or growing an engaged online community

Comfort owning the full creative stack: short-form video, graphic design, copywriting, and editing

Track record turning long-form source content into a stream of high-performing social assets

Outstanding written communication skills

Fluency with Adobe Creative Suite, Canva Pro, CapCut, Later or Planoly, ManyChat, and analytics

Curiosity about AI and using it well to augment creativity, not compromise brand voice

A genuine connection to Full Focus and the Double Win lifestyle

Benefits
Culture & How We Work
Full Focus is a healthy team with strong leadership and a culture that feels like a family. We measure outcomes and support flexible work while maintaining accountability and results.

This is a full-time, salaried position that reports to our Creative Director and is eligible for benefits including premium health care, generous PTO, paid maternity/paternity leave, and a competitive bonus program. You should reside in Nashville, Tennessee, or nearby for in-person weekly meetings. Core hours are 9-3 pm CT, with flexibility as needed.

Work Environment
Reasonable accommodations may be made for disabilities. Travel is less than 10%. Our team is mostly remote with in-person collaboration as needed.

If this opportunity sparks your interest, we\'d love to meet you. Let\'s build the front porch together.

Warmly, The Full Focus Team

Questions? elizabeth@fullfocus.co

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