Marketing Coordinator

About Our Practice

At CarolinasDentist, we provide exceptional patient care to our patients while creating a funergetic atmosphere for our staff. We are looking for a team player with a positive attitude, good people skills, and great communication. You must have a dedicated work ethic, be punctual, able to multitask, and have dental experience. We are looking for someone that takes initiative and is open and adaptable to change.

Position Summary

Vista Dental Group is seeking a relationship-driven Marketing Coordinator - Referral Outreach whose primary focus is to grow and strengthen referral relationships with referring dental offices . This role is responsible for increasing the number of patient referrals through proactive outreach, relationship management, and strategic marketing support.

The ideal candidate is outgoing, organized, and comfortable representing Vista Dental Group both digitally and in person while building long-term professional relationships.

Primary Focus: Referral Outreach & Growth
Develop, manage, and grow relationships with referring dental offices
Increase referral volume through consistent outreach, follow-ups, and relationship-building initiatives
Coordinate referral visits, drop-offs, lunch & learns and additional touchpoints with referring offices
Manage referral marketing materials and ensure offices are equipped with updated resources
Track referral activity and maintain accurate records of outreach efforts
Identify opportunities to expand referral networks and improve referral experience
Supporting Responsibilities

Events & Sponsorships Coordinate events and sponsorships that support referral engagement and community visibility
Represent Vista Dental Group at networking, referral, and community events
Manage event logistics, materials, and post-event follow-up
Brand & Swag Management Manage swag inventory for referral offices, events, and internal use
Coordinate ordering, storage, and distribution of branded materials
Email Marketing Manage referral-focused and patient email campaigns
Coordinate content, scheduling, and basic performance tracking
Digital & Web Presence Support social media efforts with an emphasis on referral visibility and professional branding
Assist with website updates related to referral partners and services
Qualifications Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
1-3 years of experience in marketing, business development, or referral outreach preferred
Strong interpersonal and relationship-building skills
Excellent written and verbal communication skills
Highly organized with strong follow-through
Comfortable with in-person outreach and professional networking
Healthcare or dental industry experience preferred but not required
Key Skills & Attributes Relationship-driven and people-focused
Proactive and self-motivated
Strong organizational and time-management skills
Professional, polished, and brand-conscious
Comfortable balancing field work with administrative coordination
Success in This Role Looks Like Increased number of active referring offices
Growth in referral volume month over month
Strong, consistent relationships with key referral partners
Well-executed referral events and outreach initiatives
Benefits Offered Competitive Pay : Receive pay that matches your experience and performance.
Comprehensive Insurance : Enjoy peace of mind with health, dental, and vision coverage.
Future Planning : Secure your financial future with our 401k retirement savings plan.
Time for You : Paid time off and holidays to recharge.
Growth and Learning : Unlock your potential with opportunities for professional development and growth.