Creator Marketing Manager Job at Tinder in Los Angeles

Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the role We’re looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems. This role will focus on driving innovative creator-led campaigns that expand our reach to new audiences and markets, while continuously testing and learning to evolve our approach as culture evolves.
You’ll work at the intersection of creativity, culture, and performance, partnering closely and often with cross-functional teams to bring bold ideas to life and ensure our creator strategy is both impactful and measurable. This is an exciting opportunity for someone deeply curious about where social and creator marketing is headed, and eager to experiment with new formats, platforms, and storytelling approaches.
Responsibilities Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth
Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences
Build clear, strategic creative briefs that guide creators and internal stakeholders toward high-quality, on‑brand output
Partner cross‑functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement
Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments
Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team
Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes
What we're looking for 3‑5 years in a professional setting managing creator, influencer, or social marketing, with hands‑on experience managing campaigns or programs from end to end.
Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube and strong curiosity about the evolving social and creator landscape.
Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast‑paced, cross‑functional environment.
Experience expanding into new audiences or markets through creative marketing strategies
Experience working in tech or on consumer‑facing digital products is a plus
Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.
Compensation $97,000 - $117,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Benefits 401(k) Matching: We match 100% of the first 10% of pre‑tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non‑birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Races, Women/Nonbinary, Parents—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
Company Values Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Equal Opportunity Employment Hinge is an equal‑opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Reasonable Accommodation If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

#J-18808-Ljbffr

In Summary: Hinge is the dating app designed to be deleted . We're looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems . This role will focus on driving innovative creator-led campaigns that expand our reach to new audiences and markets .

En Español: En Hinge, estamos en una misión de inspirar conexiones íntimas para crear un mundo menos solitario. Estamos obsesionados con entender los comportamientos de nuestros usuarios para ayudarles a encontrar el amor, y nuestro éxito se define por una simple métrica estableciendo grandes fechas. Con millones de usuarios en todo el mundo, nos hemos convertido en la forma más confiable de encontrar una relación, para todos. Esta es una oportunidad emocionante para alguien profundamente curioso sobre hacia dónde se dirige el marketing social y creativo, y ansioso por experimentar con nuevos formatos, plataformas e enfoques de narración de historias. Responsabilidades Desarrollar y ejecutar campañas de marketing creador que impulsen la conciencia, el compromiso y el crecimiento de la audiencia Identificar y probar nuevas oportunidades en todas las plataformas, los creadores y los formatos para llegar a públicos emergentes y no explotados Construir brieves creativos claros e estratégicos que guíen a los creators y partes interesadas internas hacia un alto nivel de calidad, factores de salida del Partner inter-funcional con la marca, Instagram Comms, Paid Media, Marketing y Analytics equipos para alinearse con objetivos, mensajería y análisis de valores de campaña y sintetizar las experiencias de aprendizaje Aplicar rápidamente y comprobar futuros productos Aprender a desarrollar capacidades profesionales Estar al frente de las agencias sociales y proactivas, trabajar con sus colaboradores externos, dar cuenta de su capacidad de trabajo o crear una amplia experiencia, así como mejorar las relaciones entre los clientes potenciales y las redes sociales. Este rango salarial refleja un puesto con sede en la ciudad de Nueva York. Este salario estará sujeto a un ajuste geográfico (según una ciudad y estado específico), si se le otorga autorización para trabajar fuera del lugar enumerado en esta publicación. Beneficios 401 ((k) Compatibilidad: coincidimos con el 100% de los primeros 10% de las contribuciones antes de impuestos 401 (( k) que usted hace, hasta un máximo de $ 10,000 por año. Crecimiento profesional: Obtenga un estipendio anual de Aprendizaje & Desarrollo una vez que haya estado con nosotros durante tres meses. También obtiene acceso gratuito a Udemy, un mercado de aprendizaje y enseñanza en línea con más de 6000 cursos, comenzando su primer día. Hinge Premium también es gratuito para los empleados y sus seres queridos. ERG: Contamos con ocho grupos de recursos del personal (ERGs) Asian, Unapologetic, Disability, LGBTQIA+, Races, Women/Nonbinary, Parentsque sostienen reuniones regulares, organizan eventos y brindan apoyo dedicado a la organización y su comunidad. Valores de la empresa Autenticidad: Compartimos, nunca escondemos nuestras palabras, acciones e intenciones. Coraje: Abrazamos metas altas y desafíos difíciles. Empatía: Profundamente entendemos las perspectivas de otros. Diversidad inspira innovación Oportunidades Ocupacionales H es un empleador igual Igualdad de oportunidades.