Social Media Manager / Content Creator

Byroe is a premium, upcycled superfood skincare brand rooted in Korean heritage and modern science. Our mission is to transform imperfect superfoods into high-performance skincare that is as effective as it is sustainable. As we expand globally, we’re looking for a passionate and creative Social Media Manager / Content Creator to join our team.
Position Type:

Freelance (3 months) with potential transition to Full-Time.
Location:

Remote / NYC-based preferred.
Platforms:

TikTok, Meta (Instagram/Facebook), LinkedIn.
Compensation:

$2,000/month freelance contract (approx. 30 hours/week) for the first 3 months.
Responsibilities:
Content Creation:

Develop and edit engaging daily content (short-form videos, reels, stories, static posts) that is native to each platform and aligned with Byroe’s brand voice.
Trend Research:

Stay on top of trending sounds, challenges, hashtags, and features to bring fresh ideas that can go viral.
Content Strategy & Calendar:

Plan, organize, and execute a consistent content calendar across TikTok, Instagram, and LinkedIn.
Copywriting:

Write compelling captions, hooks, and CTAs optimized for each platform and SEO.
Scheduling & Posting:

Manage day-to-day posting and scheduling to ensure timely content delivery.
Community Engagement:

Actively engage with followers — reply to comments, DMs, and foster conversations that strengthen community.
Influencer Collaboration:

Research and source influencers for paid and unpaid partnerships, supporting influencer campaigns and collaborations.
Performance Tracking:

Monitor analytics, track KPIs, and provide insights to improve reach, engagement, and conversions.
Campaign Support:

Assist in amplifying product launches, retail activations, and brand partnerships across social channels.
Qualifications:
1–3 years of experience in social media management, content creation, or digital marketing (beauty/skincare industry experience preferred).
Proven ability to create viral short-form content (TikTok/Instagram Reels).
Strong video editing skills (CapCut, Adobe Premiere, or similar tools).
Excellent writing and communication skills with a sharp eye for trends.
Self-starter with the ability to work independently and adapt quickly in a fast-paced startup environment.
Passion for beauty, skincare, and sustainability is a plus.
Why Join Us?:
Be part of a fast-growing indie beauty brand recognized by

Ulta Beauty Muse Accelerator

and leading global retailers.
Creative freedom to bring your ideas to life and shape the social presence of a brand with an authentic story.
Potential to grow from a freelance role into a full-time position as Byroe expands globally.
To apply, please send your

resume, portfolio (links to TikTok/IG content you’ve created), and a short note

on why you’d be a great fit to [career@byroe.com].
Byroe is an equal opportunities employer and welcomes applications from diverse candidates.

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