Marketing Content Strategist - Acquisition

We recognize that in order to meet the needs of our communities, we must represent our communities. Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging. This is a journey, and we pledge to do more than simply check the box.

When you join the Meritrust team, your benefits will include:

Comprehensive medical insurance plan

Dental and vision insurance

Generous paid-time‑off

12 paid holidays

401(k) plan

Wellness program

Tuition assistance

Employee loan discount

Employee Assistance Program (EAP)

Life and disability coverage

What sets working for Meritrust apart?

Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.

Supportive and engaging work environment.

A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first.

A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally.

Studies have shown that individuals from marginalized and/or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Meritrust Credit Union, even if you don’t meet every one of our qualifications listed.

This is a full-time position working 40 hours a week, Monday-Friday 8:00am - 5:00pm.

The Marketing Content Strategist is responsible for executing comprehensive brand strategies to enhance the credit union’s market presence and drive member growth. This role involves coordinating all aspects of brand management, brand positioning, and the creation of marketing campaigns that resonate with target audiences across the Meritrust footprint. This role will collaborate with cross‑functional teams to ensure brand consistency across all channels and touchpoints.

Essential Functions

Assist with the development of social media strategies to achieve marketing targets.

Develop and produce content that aligns with the company’s brand voice, strategic objectives, and established processes. Ensure all content is consistent, on‑brand, and adheres to defined guidelines, while supporting overall marketing goals and maintaining quality and accuracy across channels. Manage and maintain all company‑facing accounts and public platforms, including social media channels and press release distribution accounts.

Execute and manage day‑to‑day acquisition efforts across key channels, including paid and organic social, content marketing, SEO, partnerships, and press distribution. Build, launch, and optimize campaigns designed to drive new member growth, including writing and publishing content, coordinating campaign assets, and refining audience targeting. Monitor channel performance daily, track key metrics such as traffic, conversions, and cost per acquisition, and make real‑time adjustments to improve results.

Collaborate with graphic designers, CRM team members, and digital analytics teams to define target audiences, refine campaign concepts, and execute data‑informed content. Communicate objectives, timelines, and performance insights to ensure alignment among team members and delivery of cohesive, on‑brand content that drives engagement and results.

Facilitate client‑company communication, respond to queries, organize chats and QA sessions. Attend events to capture engaging content across social media channels.

Collaborate with the marketing team to write emails, web copy, audio announcements, chat‑bot scripts, and external communications, including social media posts.

Work with the marketing team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic. Conduct keyword research, implement on‑page and off‑page SEO techniques, and continuously monitor and analyze website performance. Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads, and drive conversions.

Stay up to date with new digital technologies, content strategies, and social media best practices.

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