PR Specialist Job at Coherent Solutions, Inc. in New York

We’re looking for a PR specialist who can connect strategy, storytelling, and visibility. This role is part strategist, part writer, and part relationship-builder. Your job will be to craft compelling content, manage media outreach, and think a few steps ahead of the market.

What You’ll Do
Strategic PR planning

Develop and implement strategic public relations strategies to enhance our brand image and market position

Monitor and analyze market trends and competitor activities to help us stand out and stay ahead

Collaborate with leadership to align PR activities with business objectives

Content creation

Own the creation of high-quality, engaging content across all platforms, including press releases, blog posts, case studies, website content, and more

Adapt messaging based on the audience and platform while keeping our tone of voice consistent

Look for ways to repurpose and extend content across formats

Media relations

Build and maintain relationships with media outlets and journalists to grow media coverage both online and offline

Craft and pitch compelling stories to national and industry-specific media

Respond to media inquiries and interview requests, acting as a company spokesperson when necessary

Digital PR campaigns

Plan and execute digital PR campaigns to boost brand awareness and support marketing objectives

Use social media and other digital platforms to amplify stories and extend their reach

Measure campaign results and adjust tactics as needed

Job Requirements

3+ years of copywriting experience and/or strategic PR planning and execution, preferably in a technology or IT consulting firm

Excellent English writing, editing, and proofreading skills (Upper-Intermediate or above)

Proven ability to create polished content across various formats, including press releases, blog posts, and case studies

Strong understanding of traditional and digital PR principles, strategies, and tactics

Experience building media relationships and securing coverage

Ability to think strategically, analyze market trends, and develop PR plans aligned with business objectives

Creative thinking and problem-solving skills

Able to work collaboratively with cross-functional teams, including leadership, marketing, and other departments

What Do We Offer

Professional development via technical and soft skills training

Internal conferences and meetups with industry experts

Support and mentorship from an experienced employee

Internal startup incubator

Health insurance

Sports activities

Flexible work options including remote and hybrid opportunities

Work anniversary program and additional vacation days

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