SEA Experte & Digital Marketing Manager (all genders) - Remote

Location: Various Cities, DE

Experience: Professional

Accelerating business to improve the lives of people. This is our purpose statement and encapsulates what we enthusiastically do every day. We integrate our customers’ IT systems to make sure that the right data is at the right place at the right time when they digitalize their processes. Companies need their systems to talk to each other to ensure that cars roll off the factory line, that everyone receives their payments on time, and that you can buy what you need from a supermarket.

Our success story began in 1986, when we helped the German automotive industry to digitalize their paper-based supply chains. Today, SEEBURGER is a leading global B2B software provider with more than 1,000 business accelerators in 15 countries worldwide and over 10,000 satisfied customers that rely on our innovative solutions.

The SEA Expert & Digital Marketing Manager (all genders) is responsible for the operational planning, execution, and optimization of SEA campaigns and AI-paid campaigns across various search and advertising platforms. The goal is to generate qualified leads, strengthen brand presence, and contribute measurably to sustainable company growth.

A central component of the role is the data- and performance-driven use of modern marketing technologies, including AI-supported tools, as well as the further development of traditional search engine advertising towards AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

The position works closely with content, SEO, and sales teams, as well as with external SEA agencies, AI search agencies, and platform partners.

Conceptualization, planning, execution, and continuous optimization of SEA and AI-paid campaigns (e.g. Google Ads, Microsoft Advertising, ChatGPT Paid)

Management of various campaign formats such as search, display, and video ads

Conducting in-depth keyword research and competitive analyses to identify relevant search intentions

Creation and optimization of ad copy as well as landing pages to increase conversion rates

Performance Analysis & Reporting

Monitoring and analysis of campaign performance based on relevant KPIs

Conducting A/B tests to optimize ads, targeting, and landing pages

Creation of regular performance reports including actionable recommendations

Close coordination with the Director Growth & Brand Global Marketing for the strategic development of measures

Use of AI-based tools to increase efficiency and performance, e.g. for:

Keyword clustering and search intent analysis

Creation and optimization of ad variations

Performance forecasts, budget and CPC predictions

Automated evaluations and trend analyses

Professional assessment and controlled use of AI recommendations based on data-driven analysis

AEO & GEO – Further Development of Search Marketing

Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

Evaluation and optimization of campaign and content visibility in AI-based search and answer systems

Analysis of new search formats, AI touchpoints, and their impact on performance and lead quality

Collaboration with Agencies & Partners

Close collaboration with external SEA agencies, AI search agencies, and platform consultants (e.g. Google, Microsoft)

Implementation and quality assurance of agency deliverables

Evaluation and classification of external recommendations in the context of internal business goals

Ensuring transparency, performance tracking, and continuous optimization

Tools & Technologies

Google Ads, Microsoft Advertising, ChatGPT Paid

Google Analytics, Marketo / Customer Insights

SEMrush, Keyword Planner

AI-supported analytics, forecasting, and content tools

CMS, Planio

AI chatbots & generative search systems (analysis & monitoring)

Your Profile:
Professional Requirements

Completed degree with a focus on marketing, communications, media, or digital business

Solid practical experience in SEA, paid search, or performance marketing

Confident handling of Google Ads, ChatGPT Paid, and ideally Microsoft Advertising

Experience in keyword research, campaign setup, ad copywriting, and conversion-oriented landing page optimization

Good knowledge of web analytics, KPI management, and A/B testing

Understanding of tracking, tagging, and performance measurement

Interest in AI-supported marketing tools and their productive use

Basic knowledge or strong willingness to learn AEO and GEO

German and English language skills at C2 level required

Initial experience working with agencies

B2B marketing experience in a technology or software environment is a plus

Methodological Requirements

Analytical thinking and a structured, data-driven working approach

Ability to translate performance data into concrete actions

Carefulness in reporting, testing, and quality assurance

Strong results orientation with a focus on leads, conversions, and efficiency

Personal Requirements

Self-initiative and a strong hands‑on mentality

nterest in new search and AI trends

Reliability in collaboration with internal stakeholders and external partners

Clear, professional communication

Willingness to learn and openness to a dynamic, technology-driven environment

Flexible work: Trust-based working hours, remote work, and up to 20 days opportunity for workation

Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday

Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance

Training: Digital learning platforms, internal and external training offers

EGYM Wellpass: Access to thousands of sports and wellness offers

Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room

Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks

Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run

Benefit from being part of a globally renowned company that is driving digitalisation forward. We continue to grow - and so can you! It is important to us that you can fully utilise your talents and strengths and go your own way, regardless of whether you are aiming for a specialist or management career. With our expertise and growth in a future‑oriented industry, we offer a wide range of opportunities and secure jobs. At SEEBURGER, we value the supportive atmosphere and family environment. #StrongerTogether is one of our corporate values and characterises the way we live together.

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