Digital Marketing Lead

Description
The Digital Marketing Lead will support the development of our in‑house marketing team, manage day‑to‑day marketing activities, and drive digital initiatives, including the transition to a new Shopify‑based website.

This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.

Essential Functions

Support Shopify site build and ongoing updates, including product content and structure

Manage website content, ensuring accuracy and consistency

Execute marketing initiatives across digital channels, including email, social media, and website updates

Track timelines, deliverables, and follow‑ups across multiple projects

Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts

Partner with external agencies and development teams to support execution and alignment

Support a range of marketing initiatives, including those focused on value‑added solutions (VAS)

Track key performance metrics and support reporting efforts

Maintain organization across marketing materials, projects, and priorities

Generous Benefits

Time Off : 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)

Comprehensive Benefits : Medical, dental, and vision plans through Cigna for you and your family

Retirement Savings : 401(k) plan with up to a 4% company match

Life and AD&D Coverage : Company‑paid life and AD&D insurance, with additional voluntary coverage options

Health and Financial Wellness : HSA with company match, FSA, short‑ and long‑term disability, gym discounts, and financial planning support

Employee Assistance Program : Free access to behavioral health services, including counseling and support resources

Norton LifeLock : Free coverage for employees or families

Growth Opportunities : Ongoing training and tuition assistance to support career development

Education & Experience

Bachelor’s degree in marketing or related field

Experience in manufacturing, B2B, or technical product environments is preferred

Experience with eCommerce platforms (Shopify preferred)

Familiarity with product data, technical content, or complex product catalogs

Experience working with external agencies or development partners

Microsoft 365 CRM experience preferred

Experience and Skills

5+ years of hands‑on experience executing digital marketing initiatives and managing website content

Solid background managing website platforms (Shopify, WordPress, or similar CMS)

Strong use of digital marketing tools, including email platforms, analytics, and CRM systems

Organizational and project management skills with attention to detail

Ability to manage multiple priorities and deadlines

Experience working across teams and with external partners

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