Senior Advertising Strategist (On Site - Washington, DC)

Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.

Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.

About Rational 360
Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.

With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Requirements

2-4 years of hands‑on-keyboard advertising experience in the context of online campaigns

Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions

Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other "tier two" bid-based/performance media platforms preferred

Experience reporting on paid/owned/earned social media

Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion

Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease

Extreme attention to detail and strong writing skills are required

Ability to set advertising goals for campaigns and drive toward them

Ability to work both independently and as a collaborative team

Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same time

Bonus Points

Experience in public affairs/advocacy setting is a plus

Basic HTML is a plus

Bachelor's Degree

Core Responsibilities

Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms

Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing

Report on performance and analyze data to determine results and actionable learnings

Represent your department in client meetings and conference calls

Participate in new business proposals/presentations

Keep up-to-date on industry trends, including how to best apply them to client initiatives

Why Join Rational 360?

Collaborative, mission-driven team environment

Exposure to high-impact work across public affairs, communications, and digital

Competitive compensation and benefits

Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 68,000 to 79,000 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

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