Head of Brand

At Lapel, we believe the most hospitable companies win. We're building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale throughout the entire customer lifecycle.

Most internet businesses want to treat customers well, but their tools work against them. We’re building the layer that makes every interaction feel personal again: unifying context, coordinating action, and closing the gap between intent and experience.

It’s a technically ambitious challenge spanning data infrastructure, AI, and systems design—with a deeply human outcome: helping software companies serve people better. We call it hospitality at scale.

We’re well-funded, backed by top-tier investors, and already working with incredible companies, from fast-growing startups to large enterprises. We’ll share more details when we talk.

What You’ll Do

Develop and maintain Lapel’s brand voice and positioning across every external surface

Shape how the market understands and talks about a new category of software

Write content that builds Lapel's public presence

Translate complex product concepts into sharp, compelling external content

Own the marketing engine across written, video, and launch formats

Support frequent product launches with structured narratives and polished assets

Brief and manage freelance writers, designers, and video editors

Operate as a close creative partner to the founders

You’ll Thrive in This Role If You

Have 3+ years of experience owning brand, content or narrative at a tech company

Are a genuinely compelling writer, not just a content producer

Have strong strategic instincts and can connect product, market, and culture into a coherent story

Understand how attention works online and know what founders & operators pay attention to

Have a high bar for taste and can immediately tell what's sharp versus generic

Have executed end-to-end across launches, content systems, and distribution

Are comfortable writing and developing POVs on behalf of the team

Thrive with high ownership and little infrastructure

This role is fully in-person at our San Francisco HQ. We work together in-office most days of the week.

Compensation and Benefits
We believe great people build great companies—and we invest accordingly.

Competitive salary + meaningful early-stage equity

Full benefits: medical, dental, vision, 401(k), and commuter benefits

Generous time off: many company holidays and coordinated team-wide breaks throughout the year to focus and recharge

Office perks: lunch and dinner provided daily, in-office snacks, and health & wellness benefits

Team culture: regular off-sites, tight feedback loops, and a bias toward action

Other notices
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Lapel Applicant Privacy Notice

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