Marketing Design Systems Specialist

Marketing Design Systems Lead
Build and operationalize scalable, modular marketing design systems that reduce one‑off creative work, increase production velocity, and empower our organization with tools and templates that drive enterprise brand consistency across all customer‑facing channels. This role owns the infrastructure layer of marketing creative.

Location
Hybrid | Dallas, TX, USA | Open to Hybrid in NY, DC and Vancouver

This role is

Marketing systems architecture

Conversion-informed creative systemization

Proactive creative operations infrastructure

Production scalability leadership

Brand champion

This role is not

Product design systems

Pure brand concepting

Reactive templatization

A service desk

Responsibilities

Direct Mail Systems

Create and maintain modular direct mail systems that support scalable production.

Standardize postcard, self‑mailer, letter, and insert formats.

Define locked layout zones (headline, proof, CTA, compliance) and discuss variable opportunities.

Build print‑ready master files with bleed and production specs.

Establish vendor handoff standards.

Reduce custom layout creation to exception‑only scenarios.

Sales Enablement Systems

Develop a PowerPoint master system that supports enterprise growth.

Component‑based slide architecture.

Modular data visualization system.

Case study kit templates.

One‑pager template kits.

Eliminate custom deck builds unless strategic.

Landing Page Component Library

Build reusable conversion‑optimized components.

Define layout rules and mobile‑first guardrails.

Create documentation enabling this team to self‑assemble pages.

Maintain alignment with performance data.

Social Creative System

Standardized paid and organic templates.

Repeatable ad variants.

Grid, typography, and motion systems and guardrails.

Email Systems (Collaborative Ownership)

Modularize ESP‑native block systems (headers, content, CTAs, footers, legal variants).

Define archetype templates (promo, nurture, newsletter, announcement).

Create QA and performance checklist for campaigns.

Reduce one‑off builds and drive scalability and performance optimization.

Design System Governance & Creative Operations

Maintain centralized Figma libraries and token governance.

Implement and own version control and release documentation.

Sunset outdated templates.

Provide internal training and enablement for template usage.

Conduct quality assurance on freelance and vendor outputs.

Continuously refine systems based on performance and operational feedback.

Requirements

Familiarity with creative automation platforms (e.g., Bynder, Canva Enterprise, Aprimo, Figma variables & Dev Mode, templating engines, variable data merge tools).

Advanced Figma systems architecture (tokens, variants, auto layout, scalable libraries, file governance).

Strong grasp of CTA hierarchy and conversion psychology.

Advanced Adobe InDesign for print systems.

Fluency in direct mail production standards (bleeds, folds, USPS requirements, variable data).

Deep understanding of ESP‑native design constraints and modular block systems.

Working knowledge of HTML/CSS structure.

Advanced PowerPoint slide engineering.

Strong Candidates will have experience in

Designing and operationalizing scalable marketing systems across multiple channels.

Socializing these systems to gain adoption and drive scaling success.

Translating conversion strategy into modular creative frameworks.

Building enterprise‑ready template ecosystems (email, direct mail, social media, landing pages, sales enablement decks and one‑pagers).

Reducing custom production work through system architecture.

Influencing stakeholders to adopt structured creative processes.

Implementing governance and QA frameworks.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Short & Long Term Disability

Life Insurance

401k with company match

Paid Time Off

Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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