Chief Marketing Officer (Remote)

Position Overview As Chief Marketing Officer and a member of the senior leadership team, you will be responsible for planning, implementing and managing go-to-market strategies for our product portfolio based on business objectives, customer needs and market opportunities. You will lead a team of product and content marketers responsible for crafting narratives and content that get our markets excited about our leading early childhood education program. This is a highly cross-functional role in which you will work closely with marketing, product, sales and executive leadership to understand and frame our target markets, buyers and influencers, and translate our product features and vision into powerful marketing programs. You will become an expert on the product portfolio, leading a team that articulates our product and portfolio value proposition and communicates our compelling customer stories. You’ll inspire each individual to execute to the best of their ability and foster a welcoming and high-performing culture.
Specific Roles & Responsibilities Leads and manages our team of high-performing product and content marketing professionals
Collaborates with internal teams to analyze customer and product portfolio/solution selling needs
Leads strategy and execution across the range of product marketing functions including:
Market analysis and research
Buyer personas and journeys
Go-to-market strategies and launches
Competitive analysis
Sales enablement materials, presentations, webinars
Content marketing and production
Social marketing
Branding strategy and execution
Website direction/messaging
Advertising/Media promotion strategy and messaging
Event Strategy
PR strategy
Pricing strategy
Defines product value propositions, messaging, positioning, campaign and communication objectives based on a deep understanding of customer need, product offering and competitive advantage
Creates scalable, effective and measurable customer acquisition, adoption, and retention strategies as appropriate
Establishes KPIs and tracks performance of your team’s efforts to ensure desired business outcomes
Why Teaching Strategies At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there’s no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.
Let’s open the door to your career at Teaching Strategies!
Some additional benefits & perks while working with Teaching Strategies Teaching Strategies offers our employees a robust suite of benefits and other perks which include:
Competitive compensation package
Employee Equity Appreciation Program
Health and wellness insurance benefits
401k with employer match
Flexible work environment
Unlimited paid time off (which includes paid holidays and Winter Break)
Paid parental leave
Tuition assistance, professional development, and opportunities for career growth
Best in class technology equipment for every employee
Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive. Equal Employment Opportunity (EEO)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)

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