Brand Manager - Innovation (escape the congestion and expense & move to Idaho)

What You’ll Do

Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.

Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.

Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.

Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.

Guide go-to-market execution: Lead cross‑functional teams through the planning, launch, and evaluation of new products and campaigns.

Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.

Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.

Partner cross‑functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

What You Bring

Education: Bachelor’s degree in Marketing, Business, or related field.

Experience: 5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.

Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.

Innovation mindset: Experience guiding new product development from concept through launch.

Analytical strength: Ability to interpret data and translate insights into actionable strategies.

Communication: Skilled at presenting ideas clearly and collaborating across departments.

Team orientation: Proven ability to lead projects in partnership with cross‑functional teams, including R&D, Creative, and International Marketing.

Passion for purpose: A personal alignment with Melaleuca’s mission of enhancing lives through wellness.

Relocation: This role requires relocation to our Global HQ in Idaho Falls, ID; relocation assistance is provided.

Location
Nestled in the heart of Eastern Idaho, Idaho Falls is a vibrant and growing community with access to world‑class outdoor recreation. This setting supports total wellness across social, physical, financial, and emotional dimensions.

Benefits
In addition to a competitive salary, Melaleuca offers a comprehensive benefits package for full‑time employees that includes traditional offerings plus unique advantages such as a longevity bonus, on‑site fitness center, concierge services, and an employee restaurant.

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