National Account Manager Small Format (Convenience and Regional Grocery)

National Account Manager Small Format (Convenience and Regional Grocery)
Responsibilities

Lead Account Direction: Oversee account strategies nationally and regionally, ensuring effective communication, collaboration, and coordination across channel resources.

Drive Planning: Lead the Joint Business Planning process and manage Brown-Forman Portfolio Pricing plans with buying teams.

Align Strategies: Ensure Brown-Forman plans align with key customer goals, developing national customer plans and presentations to achieve objectives.

Implement Initiatives: Develop and execute key customer initiatives at both national and regional levels.

Engage Buyers: Conduct Regional Buyer meetings to communicate strategies and explore growth opportunities.

Collaborate for Growth: Partner with Field & Execution teams to ensure tools, plans, and measurements are in place to drive category and brand growth.

Position as Supplier of Choice: Identify tailored marketing initiatives that align with Brown-Forman’s brand strategies and customer profitability goals.

Ensure Program Execution: Work with Regional Off-Premise Managers to execute and ensure compliance with national and regional customer programs.

Direct Analysis: Guide analysts in establishing metrics, conducting post-program analysis, and preparing materials for customer meetings.

Review Performance: Conduct national customer performance reviews and manage account budgets, focusing resources on key opportunities.

Turn Insights into Action: Analyze data with customer marketing managers and analysts to develop actionable strategies for presentations.

Partner with Distributors: Collaborate with distributor teams to develop annual operating plans, business routines, and execution expectations, including pricing, programming, and new-item launches.

Provide Key Updates: Deliver annual customer overviews for brand teams and monthly account updates to stakeholders, including Brown-Forman, distributors, and accounts.

Communicate Pricing: Ensure clear communication of pricing expectations to customers and brands, fostering alignment and transparency.

Qualifications

Experience: Bachelor’s degree with 5-7 years of sales experience in the beverage or CPG industry, OR 13+ years of relevant experience in the beverage or CPG industry.

Communication: Exceptional interpersonal, oral, and written communication skills.

Technical Skills: Proficiency in Microsoft Word, Excel, and PowerPoint.

Financial Acumen: Proven ability to create, manage, and analyze financial and business data, including budgets.

Collaboration: A team player who prioritizes the success of Brown-Forman as a whole, actively collaborates across channels, and keeps stakeholders informed.

Strategic Thinking: Strong strategic and tactical skills with the ability to implement and adapt national programs at the field level.

Relationship Building: Demonstrated ability to develop and maintain effective relationships across teams and stakeholders.

Mindset: Positive attitude with a growth-oriented approach to business.

Flexibility: Willingness and ability to travel up to 50% of the time, including some weekends.

Requirements: A valid driver’s license.

What Sets You Apart

Industry Knowledge: Experience in the spirits or beverage alcohol industry.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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