Dev Marketing Specialist

Buildkite’s CI platform is trusted by the world’s leading engineering teams, shipping software to over 1,000,000,000 daily users.

Job Overview
We’re looking for a Dev Marketing Manager to turn our strategy into a dev‑first demand engine: campaigns, programs, and distribution systems that earn attention, create intent and move pipeline while compounding trust. You’ll be the operator who makes the narrative real in‑market.

The strategy is signal→proof→distribution→conversion, executed with discipline, measurement and a point‑of‑view that feels unmistakably Buildkite.

We’re only interested in candidates who can run end‑to‑end campaigns with taste + rigor: building systems that scale, protecting quality and shipping programs that create real commercial outcomes, all the while avoiding generic devtools marketing playbooks.

This role requires the candidate to be located in the U.S. Pacific Time Zone.

What You’ll Do

Own campaign execution across priority pillars, from concept→asset plan→launch→iteration

Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom

Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into

Build campaigns that feel like proof, not marketing

Turn Buildkite user reality into high‑signal campaigns; customer proof, deep technical artifacts, opinionated PoVs

Keep campaign quality high with explicit standards

Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed

Own the distribution system

Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired

Build durable amplification loops that don’t rely on heroics and crunch

Partner tightly with Sales

Design campaign‑to‑sales translation that works; no random asset dumps

Co‑build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field

Align on sales‑ready definitions per program

Operate with commercial judgment

Create clarity from the funnel

Define the signal taxonomy for demand programs

No vanity metrics. You’ll build clear, transparent measurement that respects reality

Report simply and consistently

Run an OS that compounds
You’ll operate with a cadence that scales beyond any single person;

This role only works with strong judgment and the ability to ship systems

Proven devtools/technical B2B marketing experience with clear commercial outcomes

You know what devs ignore instantly vs what earns attention and respect

You protect trust, avoid hollow claims, and insist on evidence and technical review

Strong writing and messaging skills with range

You understand stage intent, what “good” looks like per stage and how to move it safely

You can turn messy cross‑functional execution into an operating model with guardrails

You partner tightly while owning outcomes

You document decisions, tradeoffs, and learnings so momentum compounds

Nice‑to‑haves

Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers

Experience running deep, narrow ABM and intent programs with discipline

Comfort with GTM tooling (Attio, Clay), agentic workflows and automation

How We Work

Autonomously, with agency; you’ll join a small team of high‑performing ICs, with the ability to drive and influence business impact from the start

Async by default, with focused sync for decisions, pairing, and unblock moments

We ship iteratively; small releases, tight feedback loops, measurable improvements

We document and work in the open; decisions, risks, tradeoffs, fails, the lot

We aim for craft and delight, but we don’t worship polish over progress

At Buildkite, we value kindness, autonomy, and collaboration. You’ll be joining a remote‑first company where your work directly helps some of the world’s best engineering teams build and ship software faster and more safely.

Competitive compensation, including salary and benefits package

Flexible, remote‑first culture

Meaningful technical challenges at scale

Opportunities for professional growth, technical leadership, and cross‑team influence

A collaborative, inclusive, and innovative culture where your ideas make a real impact

Equal Opportunity Employer
At Buildkite, we value diversity and celebrate all types of skills, backgrounds, and experiences. We’re dedicated to fostering an inclusive environment and providing reasonable accommodations throughout our recruitment process.

If you need any accommodations or support during the application or interview process, please reach out to us at accommodations@buildkite.com.

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