Director of Sales and Marketing

Director of Sales and Marketing

Reporting to the General Manager and with a dotted line reporting relationship with the Proprietor, the Director of Sales and Marketing is responsible for shaping and executing innovative marketing strategies that elevate The Inn's brand positioning, drive global awareness, and create meaningful connections with luxury travelers worldwide. for the development and execution of an annual strategic and integrated plan that is comprised of Sales, Marketing and social media communications strategies that support the hotel's business objectives.
Core Responsibilities

Manages the development of a strategic account plan for the demand generators in the market.
Manages the property's reactive and proactive sales efforts.
Develops transient & group events book of business.
Research market data or competitor's sales strategies to identify ways to grow occupancy and RevPAR.
Facilitate sales strategy meetings to provide input on weekly and overall sales strategy.
Suggest and implement innovative marketing ideas and develop strategies to continue growing market share.
Serves as the primary sales contact for the customers, General Manager, and property leaders.
Participate in sales calls with the Revenue manager, General Manager and Director of Finance.
Identify public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
Supports the General Manager and the Proprietor by coordinating crisis communications.
Execute and support all aspects of the business booked (i.e., generating proposals, writing contracts, customers communications and correspondence).
Collaborate and work closely with departmental leaders to monitor effective resolution of guests' issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other stakeholders.
Maintains successful performance by increasing revenues, controlling expenses, and providing ROI.
Implement the Sales & Marketing strategy and focus on building long-term, value-based customer relationships that ensure the achievement of the sales objectives.
Collaborate and work closely with the Public Relations executive to ensure the Sales & Marketing and the PR strategy are aligned.
Strategic Sales Planning

Develop and implement the hotel's annual sales and marketing plan aligned with overall business objectives.
Revenue Generation and Business Development

Build and maintain relationships with key corporate clients, travel agencies, and event planners.
Brand Marketing & Strategy

Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel's business objectives.
Content, Digital & Media Management

Directly supervise the daily work and performance of a Social Media Coordinator and the Graphic Designer Manager.
Media, Influencer, Events & Reputation Management

Build and maintain strong relationships with local, regional, and international media and luxury travel influencers.
Collaboration, Analytics & Performance

Work cross-functionally with Operations, Sales, Revenue Management, Events, social media and Graphic design teams to support campaigns, launches, and promotional initiatives.
Event & Operational Involvement

The Director of Sales & Marketing will collaborate with the Special Events team and will monitor the successful customer experience by:
Overseeing high-profile weddings or corporate events
Supporting large group check-ins
Being present for VIP arrivals
Coordinating with operations teams
Building Relationships / Leadership

Develop strong partnerships with local organizations and/or within USA or internationally to further increase brand positioning.
Reporting and Analysis

Prepare detailed sales reports, market analyses, and performance summaries for senior management.
Qualifications:

Bachelor's degree in business administration, Hospitality Management, or a related field.
5+ years in Sales and Marketing, or a similar role, preferably in the hospitality or luxury service industry.
Proven experience in hospitality sales, preferably within boutique or luxury hotels.
Strong negotiation, communication, and presentation skills.
Strong knowledge and experience with Revenue management, budgeting, forecasting, and financial analysis.
Excellent analytical and critical thinking skills, with the ability to interpret complex financial data and provide strategic insights.
Exceptional leadership and people skills, with the ability to effectively communicate and collaborate with individuals at all levels of the organization.
Proficiency in CRM systems and hotel management software (e.g., Opera, Delphi, or Salesforce).
Strategic thinker with analytical and problem-solving abilities.
Leadership experience with a focus on team development and motivation.
Travel Requirements

This position will require traveling at least 40% of the time.
Domestic and international travel for sales missions
Attend Trade shows and expos.
Corporate client visits
Brand or corporate meetings
Physical requirements :

Standing for extended periods during events, site inspections, and networking functions
Sitting in front of a computer for extended periods of time.
Able to lift, pull, push objects of 10 pounds and above.
Professional appearance and presence
Stamina for long hours and travel
Energy for client-facing leadership
NOTE :
A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.
This job description in no way states or implies that these are the only duties to be performed by the Team Member occupying this position. Team Members will be required to perform any other job-related duties assigned by their supervisor.
This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.