Marketing Coordinator

What is Bonton?
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke, and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive – health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education, and access to fair credit. Today, the community is transforming, and healing is coming from within.

Who We Are
Bonton Farms is on a mission to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place‑based interventions to build community capacity for long‑term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self‑sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit, and community belonging.

THE MISSION
Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness, and opportunity as the norm.

Overview of Role
The Marketing Coordinator supports the planning, execution, and optimization of Bonton Farms’ marketing and communications efforts across multiple programs, social enterprises, and community initiatives.

This role requires a versatile, highly organized, and creative professional who can balance strategic thinking with hands‑on execution. The Marketing Coordinator will help strengthen Bonton Farms’ brand presence through digital marketing, graphic design, storytelling, campaign coordination, social media engagement, and cross‑department collaboration.

The ideal candidate is capable of managing day‑to‑day marketing activities while contributing to long‑term visibility, donor engagement, community awareness, and mission‑centered growth.

Content Creation & Brand Management

Create engaging visual and written content across digital and print platforms, including flyers, newsletters, presentations, signage, and promotional materials

Ensure brand consistency across all internal and external communications

Assist in maintaining and evolving Bonton Farms’ visual identity across departments and programs

Review creative assets for alignment with brand standards before publication or distribution

Digital Marketing & Communications

Develop, schedule, and manage content across social media platforms

Monitor engagement, respond appropriately when needed, and track performance metrics

Support digital marketing campaigns that promote events, programs, fundraising efforts, social enterprises, and community initiatives

Assist with email marketing campaigns using platforms such as Mailchimp

Maintain marketing calendars to ensure timely and coordinated communications

Graphic Design & Media Coordination

Design or coordinate graphics for campaigns, advertisements, and organizational communications

Assist in coordinating video content, photography, and storytelling assets

Work with outside designers, photographers, videographers, and freelancers when needed

Support production of materials for presentations, events, donor communications, and promotional campaigns

Cross‑Department Support

Build strong collaborative relationships with internal teams including:

Wellness Center

Social Enterprises

Farm Operations

Development

Community Programs

Translate departmental priorities into clear marketing deliverables

Help departments communicate initiatives in a way that reflects Bonton Farms’ mission and impact

Serve as a point of contact for internal departments requesting marketing support, gathering necessary information and clarifying needs

Coordinate swag, business cards, and YoDeck TV display content in collaboration with department leads

Maintain the marketing calendar in Hive to support visibility, planning, and timely execution

Campaign & Project Coordination

Support development and execution of marketing campaigns and seasonal promotions

Assist in campaign tracking, reporting, and optimization

Coordinate deadlines, approvals, and deliverables across multiple active projects

Help ensure campaigns are completed on time and aligned with organizational priorities

Vendor & External Partner Coordination

Research vendors and suppliers for marketing‑related needs, including merchandise and printed materials

Coordinate with external vendors, designers, printers, freelancers, and media partners

Review deliverables for quality, consistency, and alignment with project goals

Assist in managing timelines and communication with third‑party creative resources

Communication & Collaboration

Communicate respectfully and professionally with colleagues across all departments

Respond promptly to requests and follow through on assigned tasks

Accept feedback and direction constructively and apply guidance to future work

Offer suggestions and solutions when identifying challenges

Refrain from engaging directly with Grocery Connect unless specifically directed

Team Support
Provide day‑to‑day marketing support to the Marketing Department team, including assisting Marketing Strategist with assigned projects and tasks.

Prioritize responsiveness, clarity, organization, and follow‑through on all delegated work.

Note: Additional responsibilities may be assigned as required based on organizational needs.

Qualifications
Required Experience

Prior experience in marketing, communications, branding, or a related field

Strong understanding of digital marketing principles and content strategy

Demonstrated experience managing professional social media accounts in business, nonprofit, community, corporate, or e‑commerce settings

Experience Using Social Media Scheduling Platforms

Buffer

Metricool

Meta Business Suite

Technical Skills
Graphic Design Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Express

Canva

Comfortable managing multiple digital assets and file organization

Familiarity with email campaign analytics and reporting

Professional Attributes

Strong organizational skills with ability to manage multiple projects simultaneously

Ability to work independently and meet deadlines in a fast‑paced environment

Excellent written and visual communication skills

Strong attention to detail

Ability to adapt quickly to changing priorities

Mission Alignment

Passion for community‑driven work

Alignment with Bonton Farms’ mission and values

Ability to tell stories that reflect dignity, impact, and authentic community engagement

Preferred Qualifications

Experience in nonprofit marketing, community engagement, or mission‑driven branding

Experience supporting events, donor communications, or fundraising campaigns

Photography or basic video editing experience is a plus

Work Environment
This role requires regular collaboration across departments and may include support during special events, community activations, and occasional evening or weekend activities tied to campaigns or organizational initiatives.

Key Competencies

Self‑starter with the ability to manage multiple projects and deadlines

Strong interpersonal and communication skills to engage diverse stakeholders

Collaborative team player with a solutions‑focused mindset

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