Sales and Marketing Director

At Better Living, we believe every stage of life should be filled with purpose, dignity, and joy.

We’re not just a senior living management company—we’re a team driven by compassion, grounded in hospitality, and committed to doing what’s right for residents, families, and staff. Our communities are built on meaningful connections, personalized support, and everyday moments that matter.

This is senior living, only better.

Benefits

Compensation - $

Health, dental, and vision insurance

Paid time off and holidays

401 (K) matching

Professional development opportunities

Employee assistance programs

Job Summary
In this role, you will lead outreach, occupancy growth, and brand development for our senior living community. This position is responsible for building relationships with prospective residents, families, referral sources, and the local community to promote our services and maintain a strong census.

Key Responsibilities

Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals

Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing

Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance

Coordinate and host community tours, open houses, and marketing events

Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners

Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction

Represent the community at local events, networking functions, and industry gatherings

Manage advertising, digital marketing, and promotional materials in alignment with brand standards

Maintain current knowledge of market trends, competitor activities, and regulatory changes that affect occupancy development

Assist in training front-line staff on customer service and referral engagement techniques

Other duties as assigned

Requirements

Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred

Minimum 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare

Excellent communication, public speaking, and interpersonal skills.

Strong understanding of the senior care industry, including state regulations and consumer decision-making processes

Comfortable using CRM systems to track outreach and results

Highly organized, self-motivated, and able to work both independently and collaboratively.

Must pass required criminal background check in order to serve vulnerable adults

Must be screened TB and other state-required health care conditions

Be able to read, write, and comprehend English

Physical Demands and Work Environment

Indoors, climate-controlled assisted living facility with a focus on personalized care

Prolonged periods of sitting at a desk and working on a computer

Constant and repetitive movement of fingers, hands, and wrists

Must be able to stand, walk, bend, and stoop on an occasional basis

Ability to travel for marketing and company events

Possible exposure to unpleasant odors.

Possible exposure to chemicals as indicated in the MSDS manual.

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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