PR Account Executive

S/B Strategic Marketing is a full-service marketing communications firm located in the vibrant Madison, Wisconsin community. Our team is made up of self-starters, deep thinkers, and driven doers who believe every challenge holds opportunity—and that smart strategy unlocks it. Learn more at stephanbrady.com.

Role Overview
Are you ready to grow your public relations career in an agency environment where strategy, creativity, and execution intersect? As a PR Account Executive, you will be a key contributor on client accounts, supporting the development and execution of integrated public relations and communications programs.

This role is ideal for a proactive communicator who thrives in a fast-paced, idea-driven setting and enjoys turning strategy into compelling stories that earn attention, build credibility, and drive results.

Key Responsibilities
Client & Communications Support

Support day-to-day client communications and account coordination

Help translate client goals into PR strategies, messaging, and tactical plans

Prepare materials for client meetings, updates, and presentations

Media Relations & Storytelling

Draft press releases, media pitches, bylined articles, messaging documents, and other PR content

Research, build, and maintain media lists across relevant industries and outlets

Support media outreach, interview coordination, and follow-up

Monitor media coverage and news trends to identify proactive opportunities

Program Execution & Measurement

Execute PR initiatives across earned and owned channels as part of integrated campaigns

Track coverage, compile reports, and analyze results against campaign objectivesMaintain strong attention to detail across all deliverables and timelines

Collaborate with internal teams (account, creative, digital, media) to ensure cohesive execution

Support team members and contribute positively to team culture

Stay informed on PR, media, and industry trends to bring fresh ideas to the table

Qualifications & Experience
We’re looking for a motivated communicator with 2–3 years of relevant experience (agency experience preferred) and a strong foundation in public relations.

Bachelor’s degree in public relations, communications, journalism, marketing, or a related field

Strong writing, editing, and storytelling skills

Understanding of media relations, pitching, and news cycles

Confident verbal communication and client-facing skills

Strong organizational and project management abilities

Ability to manage multiple priorities in a fast-paced environment

Experience with media monitoring and reporting tools (e.g., Cision, Meltwater, Muck Rack, Brandwatch, or similar)

Familiarity with social media as part of an integrated PR strategy is a plus, but not the primary focus

Proactive mindset, attention to detail, and eagerness to learn

Competitive salary based on experience and performance

Success bonuses, including cash and deferred profit-sharing plans

Company-paid individual health, dental, life, and disability insurance

A culture that values performance, accountability, and work-life balance

A team of talented, supportive coworkers you’ll genuinely enjoy

A growth-minded environment with room to advance

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