Social Media Specialist

Social Media Specialist
Discover What’s Possible with a career, at Weber.

Role Overview
Weber Blackstone's Social Media team is looking to add a Social Media Specialist to support the Weber brand. Weber Grills was founded on the belief that there is nothing better than enjoying a delicious meal outside with the ones you love. As our Social Media Specialist, you'll be joining an iconic legacy brand with a passion for bringing people together. This role offers hands‑on experience across the business, from collaborating cross‑functionally on new product launches to attending BBQ events. You'll work closely with our world‑class Grill Academy and, through our rotation program, gain exposure to teams across Creative Services, Paid Media, Culinary, and more. Join us on the journey of discovering what’s possible.

This is a hybrid role in the Palatine, IL office.

Essential Functions

Grow visibility and engagement across our core social media platforms: Facebook, Instagram, TikTok, and YouTube.

Write highly engaging social media copy that reflects Weber’s brand voice.

Execute monthly/annual goals by platform and determine steps to achieve them.

Monitor and respond to content inquiries during campaign launch and after, including peak consumption viewing times that may fall outside normal business hours.

Maintain a social media calendar and clearly communicate content needs to other team members.

Build and maintain a strong brand identity.

Track and create summary reports of analytic data.

Coordinate with other team members on marketing videos, campaigns, and product launches.

Keep up to date on new and emerging trends, tools, scheduling platforms, and best practices in social media.

Implement and maintain organic and paid social media strategies.

Assist with basic photography and videography projects, as well as editing.

Occasional travel required to Weber Blackstone events such as BBQ competitions and festivals.

Other duties as assigned.

Qualifications & Experience

0–2 years of social media experience.

Strong understanding of key social media platforms listed in essential functions above.

Knowledge of social media management platforms, i.e., Sprout Social, Hootsuite, Sprinklr, etc.

Proficiency with Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Preferred: any food or cooking experience.

Suggested: submission of a basic portfolio of social media and/or graphic design layouts through the interview process.

Attention to detail and self‑driven.

Excellent planning and time‑management skills.

Benefits

Medical, dental, and vision coverage

Flexible Spending Accounts (FSA)

Life and disability insurance

Employee Assistance Program (EAP)

401(k) with company match

Discretionary paid time off (vacation, sick, personal)

Up to 14 weeks of parental leave (8 weeks for recovery, 6 weeks for bonding)

10 paid holidays annually

Salary Range: $60,000–67,360

This salary range represents Weber Blackstone's good faith belief of what we reasonably expect to pay the top candidate.

Weber‑Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

#J-18808-Ljbffr