Media Strategy Manager, Reality Labs, Wearables + Metaverse

Summary
We are seeking a highly skilled and experienced Media Planning Manager to join Meta’s GlobalReality Labs team. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Retail, and Partnerships teams, to devise and execute campaigns that ultimately get more people to buy our new Wearables and Metaverse products through effective and innovative media strategies and plans. You will leverage demonstrated experience in paid media, media measurement and analytics, audience insights, digital / social platforms, and marketplace trends to develop and implement effective, forward-thinking media strategies within integrated go-to-market plans. This role requires experience with thought leadership, cross-functional collaboration, and a proven capacity to drive flawless execution across tests and scaled programs with multiple channels and partners, to deliver measurable business impact. You will be expected to champion a data-first approach, utilizing analytics and programmatic platforms to refine targeting, execution, measurement and optimization. We are looking for someone who sees patterns that others don’t, who pushes for innovation, mobilizes teams and can orchestrate media to be as impactful as possible.

Required Skills

Serve as primary media point of contact and single-threaded owner of integrated media strategy, channel planning and campaign execution across Meta’s owned and off-platform channels

Develop data-informed media strategies grounded in objectives, audience, channel, and marketplace insights, to drive innovation and business outcomes

Provide thought leadership and strategic analysis to shape go-to-market approaches

Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas

Leverage analytics, measurement models, and programmatic buying to develop, execute, and optimize media strategies

Demonstrated experience understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms

Analyze performance, historical learnings, and business needs to optimize strategies and identify improvement opportunities

Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and agency teams to deliver integrated, high-impact work

Enable connections between cross-functional teams, build trust and lead communications on priorities for Media to internal teams, agency, and marketing leadership

Incorporate industry innovation and best practices

Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams

Own the finance process including raising purchase orders for agencies and accurately track investment and invoices

Minimum Qualifications

10+ years of experience in media planning or managing large-scale consumer campaigns, either within an agency or a client organization

Experience creating compelling executive-level communications and presenting to executive stakeholders

Experience in planning and executing integrated, multi-channel media strategies and plans, including Meta-certified in digital planning skills (Meta Blueprint)

Proven experience in influencing cross-functional teams and drive alignment

Demonstrated experience understanding of the trends impacting media, measurement and analytics

Experience identifying optimization and audience opportunities through data and research

Experience managing media agency resources

Experience using media measurement and analytics, with skills to translate data into actionable recommendations and optimizations

Demonstrated communication, organization and project management experience

Proven experience operating in deadline-sensitive, ambiguous environments

Preferred Qualifications

Experience partnering closely with creative teams to align creative and media strategies

Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)

Hands‑on experience with programmatic media buys, audience segmentation, and in-flight optimization

Demonstrated experience with driving media innovation and efficiency by integrating emerging AI and machine learning technologies across the media lifecycle, including planning, targeting, optimization, and measurement

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation
$152,000/year to $213,000/year + bonus + equity + benefits

Industry
Internet

Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and Affitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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