Director of Media Strategy

About the Company This nationally recognized, independent agency believes paid media is more than a placement. Their work combines precision, cultural fluency, relevancy, and accountability to create media strategies that move audiences and drive measurable business impact.
About the Role The Director, Media Strategy will lead the development of integrated media plans across the full media ecosystem, blending strategic rigor, operational excellence, and client leadership. This is a hybrid role based in Dallas, requiring a few days per week in-office, and offers a salary range of $120,000 to $140,000.
What You’ll Do Lead media strategy, plan development, and budget allocation across the integrated media ecosystem
Identify and size target audiences based on client briefs, cultural insight, and business goals
Facilitate media brief development and translate strategy to investment teams
Evaluate media vehicles and channel mix to maximize reach, efficiency, and impact
Present recommendations to account teams and senior clients
Build trusted relationships with key client stakeholders
Create media measurement frameworks aligned to business outcomes
Direct and develop media strategists, supervisors, and associate directors
What You Bring 8–10+ years of experience in media strategy or planning
3+ years of progressive management experience
Strong experience across linear TV
etwork, digital, and OOH
Strong quantitative and analytical skills, including advanced Excel
Strong client presence, communication skills, and operational discipline

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