Account Executive (Meriden, CT)

Overview
Hearst Connecticut Media Group (HCMG) invites you to help deliver impactful media campaigns for our customers using our advertising solutions. This role is for a digitally savvy, highly motivated Account Executive to join the advertising team at Hearst Connecticut Media Group. You will develop and manage a sales pipeline and build new business relationships with local advertisers throughout Connecticut. You will work with customers to promote solutions that fit their marketing needs and act as an advocate for the customer within HCMG, collaborating with other departments to meet and exceed expectations in performance and process. Hearst Newspapers operates on a hybrid work week schedule in the Meriden office.

What you will do

Lead Generation: Call on local small to medium sized businesses to show the value of our digital media advertising products (social media, display, video, programmatic, SEO/SEM) and traditional ads. Generate new leads through cold calling, networking, and prospecting. Own the sales cycle with support from the local account management team after the sale.

Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire include global and local training to be fully educated before going out on your own. Ongoing learning and training will support your career as an Account Executive.

Execute Sales Tactics: Implement marketing strategies and deliver effective sales presentations to earn, retain, and increase revenue.

Advertising Solutions: Create engaging advertising solutions to meet clients’ business needs.

Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Engage with the local business community to boost clients’ businesses through multiple digital media channels.

Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.

What will it take to be successful

Purposeful: Direct, decisive action with confidence, integrity, and determination.

Adaptable: Respond to changing conditions with practical ideas.

Driven: Self-assured, competitive, and focused on high-quality, organized results.

Communicator: Engaging and effective in communication.

Trend-Savvy: Stay informed of industry developments to keep digital advertising strategies cutting-edge.

What we’re looking for

Education: BA/BS in Advertising, Marketing, or Communications a plus or equivalent experience.

Experience: 2+ years of B2B outside sales in advertising or media, with success in new business acquisition and meeting revenue goals.

Skills: Strong presentation, interpersonal, and communication skills. Proficiency with Salesforce, Excel, and PowerPoint.

Mindset: Goal-oriented, competitive, and forward-thinking with solid business and financial acumen.

What we offer

Dynamic Environment: A great work environment where it’s engaging and not boring.

Comprehensive Training: Paid in-depth sales and product training.

Competitive Compensation: Base salary with uncapped commissions for earning potential.

Collaborative Culture: Ideas and input are welcome.

Benefits Package: Health, dental, vision, flex spending accounts, short & long-term disability, 401k with company match, paid time off, and additional perks.

Learn more about Hearst Newspapers at www.joinhnp.com. Join Hearst Connecticut Media Group (HCMG) and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Connecticut advertising market.

About Hearst Connecticut Media Group: Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its portfolio including CT Insider, the Connecticut Post, New Haven Register, and more. The organization provides advertising and marketing solutions for local and regional businesses.

About Us: With 2,500 employees across the nation, Hearst Newspapers represents a network of publications and digital sites and marketing services. We invest in new ways to tell stories and support communities. If you need accommodation during the application process, please contact hnpemployment@hearst.com. Do not use this email to inquire about application status; inquiries regarding reasonable accommodations should be sent to this address.

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