Content & Brand Communications Specialist

Shape the Voice of the Brand. Create Content That Performs.
At Master Spas, our brand is built on innovation, craftsmanship, and helping people live better. As a Content & Brand Communications Specialist, you’ll play a key role in how that story is told—across every channel, audience, and touchpoint.

This is a high-impact role for someone who thrives at the intersection of strategy and execution—someone who can write compelling content, analyze performance, and continuously improve results.

About Master Spas
Master Spas is a leader in spa manufacturing, known for innovation, quality, and customer experience. Our marketing team plays a critical role in connecting customers to products that enhance their lives.

What You’ll Do
You’ll lead and support content initiatives that drive engagement, traffic, and sales across multiple channels.

Content Strategy & Execution

Develop and write content across web, email, video, advertising, PR, and internal communications

Create compelling copy for campaigns, landing pages, product messaging, blogs, and dealer communications

Ensure consistency in brand voice across all platforms

Translate technical product information into clear, customer-focused messaging

Research audiences and industry trends to create relevant, high-performing content

Digital Marketing & Performance

Optimize content for SEO and emerging AI-driven search (AEO/AIO)

Manage email marketing campaigns (Constant Contact or similar)

Build and execute campaigns within CRM platforms (Keap or similar)

Track and analyze performance metrics to improve engagement and conversion

Content Production & Activation

Collaborate with design, video, and web teams to execute campaigns

Support marketing initiatives, promotions, and brand activations

Contribute to real-world, product-driven content creation

Assist with events and campaigns as needed (occasional travel)

What We’re Looking For
We’re looking for a strong communicator and content creator who understands both storytelling and performance.

Required

Experience in content creation, copywriting, and digital marketing

Strong writing and communication skills

Ability to manage multiple projects and deadlines

Analytical mindset with the ability to interpret performance data

High attention to detail and accuracy

Preferred

Experience with SEO and evolving search strategies (AEO/AIO)

Familiarity with CRM and email marketing platforms

Understanding of brand storytelling frameworks (StoryBrand or similar)

Bachelor’s degree in Marketing, Communications, or related field

Portfolio Requirement
Candidates must submit a portfolio showcasing relevant work, including examples such as:

Website or landing page content

Campaign copy or email marketing

Print or digital marketing materials

Any content demonstrating both creativity and results

What Sets You Up For Success

Ability to balance creative thinking with data-driven decisions

Strong organizational skills and attention to detail

Collaborative mindset with cross-functional teams

Curiosity and commitment to continuous improvement

Comfort working in a fast-paced, results-oriented environment

What You Can Expect

High-impact role shaping brand voice and messaging

Opportunity to own and influence content strategy across channels

A collaborative marketing team focused on performance and growth

Exposure to both creative and analytical aspects of marketing

A consistent schedule with half-day Fridays

Job Type: Full Time

Schedule
M-TH 7a-5p with an hour unpaid lunch and Friday 8a-12p

Compensation
DOE

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