Brand Manager

Tanya Creations a Division of Unique Designs, Inc.

Full-time | On-site

About Us
Tanya Creations is seeking a trend-focused Brand Manager to lead a fashion jewelry and hair accessories business. This role is ideal for a creative, analytical, and highly organized brand leader who understands fast-fashion trends, Gen Z consumer behavior, and the importance of turning market insights into high-performing product assortments.

Position Overview
The Brand Manager will own end-to-end brand strategy, seasonal assortment planning, product development, licensor communication, and go-to-market execution. This position will partner closely with design, merchandising, sourcing, sales, and production teams to create trend‑right collections, monitor business performance, and ensure products meet brand standards, quality expectations, cost goals, and timing requirements.

Key Responsibilities

Own end-to-end brand strategy across fashion jewelry and hair accessories, driving cohesive product storytelling aligned with fast-fashion trends and Gen Z consumer behavior.

Lead seasonal assortment planning and product development by translating runway trends, social media insights, and sales data into high-turn, trend-right collections.

Write PTFs and review product direction with Design and Sales teams.

Partner cross-functionally with design, merchandising, and sourcing teams to develop exclusive collections that meet aesthetic, quality, and cost expectations.

Analyze weekly sell-through, inventory levels, and market trends to quickly react to successful items, underperforming styles, and production needs.

Drive go-to-market strategy, including packaging, branding, and in-store/online presentation to enhance brand visibility and customer engagement.

Identify whitespace opportunities in the assortment, such as Y2K, coquette, festival, and seasonal capsules, and launch targeted collections to capture incremental sales.

Monitor competitors brand benchmarks of competitors.

Support omnichannel growth by aligning in-store and eCommerce strategies, ensuring consistency across product imagery, copy, and digital merchandising.

Support the sales team in buyer meetings and line reviews by developing product presentations, trend decks, and assortment strategies tailored for the Brand.

Serve as the primary point of contact with the licensor, managing communication across design, merchandising, and production to ensure alignment with brand standards and timely execution.

Oversee the end-to-end sample approval process with the licensor, including concept, prototype, and TOP sample submissions, while incorporating feedback to meet aesthetic, quality, and compliance requirements.

Qualifications

Experience in brand management, merchandising, product development, or a related fashion/accessories role.

Strong understanding of fast-fashion trends, Gen Z consumer behavior, and the fashion jewelry/hair accessories market.

Ability to translate trend research, social media insights, sales data, and market feedback into actionable assortment strategies.

Strong analytical skills with experience reviewing sell-through, inventory levels, pricing, and competitive activity.

Excellent cross-functional communication skills with the ability to partner with design, sales, merchandising, sourcing, production, and licensors.

Comfortable creating product presentations, trend decks, assortment recaps, and buyer-facing materials.

Highly organized, detail-oriented, and able to manage multiple seasonal priorities, samples, and timelines at once.

Experience working with licensors, retailers, or national accounts preferred.

Compensation
Salary range: $75,000.00 to $100,000.00 based on prior experience.

How to Apply
Please submit your resume for consideration.

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