Marketing & Campaign Excellence Leader

Marketing & Campaign Excellence Leader

We are seeking a strategic, data‑driven, digitally fluent marketing leader to serve as the Marketing Practice Leader for the US. This role is open to candidates currently based in Raleigh, NC; Nashville, TN; or Boston, MA.

This role will steward the full end‑to‑end campaign delivery process—shaping standards, elevating execution quality, and enabling a thriving community of program management across strategy, content, digital, events, and channel execution.

Practice Leadership, Community Stewardship & Marketing Development

Serve as the leader of the Marketing Journey practice, stewarding holistic standards and best practices for segment and channel strategy, planning, execution, orchestration, optimization, and measurement.

Foster a strong community of program managers, including upskilling opportunities and best practice sharing.

Create a sense of shared identity and excellence within the practice through enablement sessions, forums, learning exchanges, and collaborative problem‑solving.

Act as a trusted advisor and coach (without direct people management) to program managers on strategy, process, prioritization, and performance optimization.

End‑to‑End Campaign Process Ownership

Own and continuously evolve the end‑to‑end campaign delivery model, ensuring clarity, scalability, and repeatability across:

Intake and prioritization

Campaign strategy and planning

Audience and journey mapping

Content and asset alignment

Channel execution

Martech orchestration

Performance measurement and optimization

Ensure all teams understand their roles, responsibilities, workflows, and handoffs across the E2E journey.

Identify process bottlenecks and drive solutions that improve speed, quality, and effectiveness.

Tools, Technologies & Operating Frameworks

Serve as the business owner for campaign‑related tools, templates, playbooks, workflows, and guidance.

Partner with CXCT, Digital, and Operations teams to ensure tools are used consistently, correctly, and effectively across the organization.

Evaluate opportunities to introduce new technologies or enhancements that support performance marketing, campaign orchestration, and insight‑driven decision‑making.

Performance‑Driven Campaign Excellence

Champion the use of analytics, testing frameworks, and optimization methodologies across campaigns.

Partner with Marketing Operations to develop and maintain standardized KPIs, dashboards, measurement frameworks, and campaign review processes.

Equip practitioners with the knowledge and structures required to deliver data‑informed, customer‑centric campaigns.

Innovation, Market Intelligence & Continuous Improvement

Stay ahead of marketing trends, industry best practices, and evolving customer behaviors—bringing insights that help shape the future of the Campaign Journey practice.

Drive a culture of experimentation, test‑and‑learn, and iterative improvement.

Pilot emerging techniques, tools, or approaches and scale successful models across the practice.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field.

7–10 years of experience in integrated marketing, campaign management, digital marketing, or program management.

Deep experience with integrated, data‑driven campaigns across multiple channels.

Strong understanding of performance marketing, funnel metrics, attribution, journey mapping, and optimization.

Experience with marketing automation, CRM, ABM, and analytics platforms.

Exceptional strategic thinking, relationship‑building, facilitation, and influence‑based leadership skills.

Ability to drive alignment and process excellence across a complex, matrixed organization.

Passion for digital innovation, operational discipline, and empowering cross‑functional teams.

Compensation: $142,400 - $213,600 per year (includes base pay and short‑term incentive).

Benefits: comprehensive benefits package including medical (with member reward points), dental, vision, basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, 401(k) + match, well‑being and recognition programs, 12 holidays per year, 15 days of paid time off per year (pro‑rated), opportunity to purchase company stock, and military leave benefits.

We uphold the highest standards of ethics and compliance, demonstrating our commitment to ethics, safety, sustainability, quality, and cybersecurity.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Please submit an online application. The position will remain open until filled.

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