Marketing Manager

Overview Role Title: Marketing Manager – Experimentation & Automation
Role type: Contract (12 months with potential to extend or convert to FTE)
Description
Come innovate with the Client’s Music group team! We are seeking a Marketing Manager to join our Owned and Operated (O&O) team. This role lives at the intersection of O&O and Content Marketing (CM) teams, serving as the centralized Single Point of Contact (SPOC) to standardize, optimize, accelerate, and scale Content Marketing (CM) campaigns across O&O channels. You will drive integrated experimentation strategy and operations for core content and go-to-market (GTM) campaigns, while establishing the gold standard for how we support these initiatives in O&O. As a Marketing Manager within the O&O team, you will connect Owned & Operated, Content Marketing, measurement/ reporting and other partner teams. Your core responsibilities include:
Designing experimentation frameworks supporting retention outcomes;
Driving cross-functional execution from strategy to launch;
Building AI-powered automation that accelerates experimentation and reduces operational overhead.
You will leverage experimentation to set O&O channel strategy (customer journey, positioning, channel mix, targeting), define program roadmaps, and develop scalable toolkits and playbooks across In-App Messaging, Push, Email, Merchandising, Browse Home, and ASO.
Key Job Responsibilities Design experimentation frameworks that surface high-impact testing opportunities
Set experimentation governance that balances speed, rigor, and business impact
Build dashboards that show real-time campaign performance and experiment results
Define measurement standards that tie O&O channel activity to direct retention outcomes
Measure impact of strategic initiatives with clear performance metrics
Cross-Functional Partnership & Ownership Collaborate with Content Marketing (CM) to set prioritization aligned to leadership and artist partnership goals
Develop and maintain a strategic partnership framework to align goals and streamline operations
Coordinate across Measurement, Product, and Creative teams to accelerate operations and delivery of campaigns
Serve as primary liaison between Content Marketing (CM) stakeholders and channel leads
Drive adoption of new tools and methodologies across O&O and Content Marketing (CM) teams
AI, Automation & Operational Excellence Automate proven campaigns using AI/Automation workflows to free capacity for experimentation
Scale AI-driven personalization, recommendations, and event-triggered messaging across O&O channels
Partner with data science teams on attribution, audience segmentation, and unified measurement framework to quantify O&O\'s retention impact
Standardize operations through AI-assisted toolkits, streamlined intake, and repeatable workflows that reduce setup time
Experience 4+ years of experience in marketing strategy with focus on experimentation and test-and-learn programs
Proven track record designing A/B and incrementality testing that connects channel activity to business outcomes
Experience building or managing automation (e.g., triggered campaigns, dynamic creative, personalized journeys)
Background in marketing operations (e.g., process design, intake management, and cross- functional coordination)
Strong measurement foundation with ability to define KPIs and translate results into strategic recommendations
Excellent communication skills with ability to simplify complex concepts for senior stakeholders
Preferred Qualifications Experience developing channel strategy across owned marketing channels (email, push, in-
Background in subscription, retention, or lifecycle marketing
Experience with experimentation platforms or internal A/B testing tools
Familiarity with marketing automation systems and workflow design
Background in marketing operations or campaign operations at scale
Experience in music, entertainment, or media industries
About Us Moodys NWC is a result-driven management consulting firm headquartered in the Seattle metropolitan area. We specialize in best-fit consulting based on client needs, with a focus on all aspects of digital product management. We have an active role that we are looking to assist our premier client with and are looking for an experienced consultant with the right set of values. For us, personality fit is paramount. We are looking for self-starters who are experienced but flexible in their approach and have a customer-focused outlook. Our consultants go above and beyond, focus on the end goal, and do what it takes to deliver the desired results. If you are someone who fits the above job description, then please look at the specific opportunity and let us know why you are a good fit for Moodys NWC.
Our compensation reflects the cost of labor across several US geographic markets. The salary for this position ranges from $95k in our lowest geographic market up to $100k in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Other forms of compensation are offered in the form of medical, vision, and dental benefits. Moodys NWC believes in a culture of diversity, acceptance, and belonging.
We are committed to being an equal opportunity employer and hiring without discrimination, including based on race, color, creed, national origin, sex, marital status, age, sexual orientation, gender identity, disability, medical status, or veteran status. Moodys NWC complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please submit a contact form here: https://moodysnwc.com/contact-us/

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