Copywriter, D2C & Website

Summary
We are seeking a Copywriter, D2C & Website to develop persuasive, customer-centered copy across ecommerce and web experiences. This role owns messaging that helps customers discover, evaluate, and purchase with confidence. You will partner with design, merchandising, SEO, and lifecycle teams to deliver copy that supports both brand storytelling and conversion.

Duties and Responsibilities

Write and optimize copy for key website and ecommerce surfaces including homepage, category pages, PDPs, and landing pages.

Develop campaign and merchandising copy aligned to seasonal and business priorities.

Collaborate with SEO partners to build search-informed copy that remains readable and brand-consistent.

Create copy frameworks for promotions, product launches, and value proposition testing.

Partner with UX/UI and product teams on interface and microcopy for clarity and usability.

Produce and maintain reusable content modules and message hierarchies.

Support experimentation by drafting variant copy and documenting test hypotheses.

Ensure all copy aligns with legal/compliance requirements and brand voice standards.

Use performance data to refine messaging and improve engagement and conversion.

Additional duties as assigned.

Skills and Competencies

Strong command of customer journey messaging and conversion-focused writing.

Excellent editing and collaboration skills across cross-functional teams.

Ability to prioritize high-volume requests while maintaining quality.

Familiarity with CMS workflows and digital publishing cadence.

Minimum Qualifications

4+ years of copywriting experience in ecommerce, D2C, or digital product contexts.

Portfolio demonstrating high-performing website and campaign copy.

Preferred Qualifications

Experience writing UX copy and interface microcopy.

Working knowledge of SEO and structured content practices.

Experience in product storytelling for consumer brands.

Familiarity with testing platforms and analytics tools.

Location
Our office follows 4 days onsite and 1-day remote schedule.

Travel
Occasionally, less than 25%

Legal Eligibility
Los Angeles Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

Equal Employment Opportunity Statement
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.

#J-18808-Ljbffr