Marketing Funnel Architect Job at Stockstotradecom, Inc in Austin

About Stockstotradecom, Inc
StocksToTrade is a leading trading platform and education company serving active traders and investors. Millionaire Publishing is our financial education and newsletter publishing arm, producing premium research, alert services, and direct-response campaigns. Together, we reach hundreds of thousands of subscribers — and we need a skilled funnel builder who can design, wire up, and optimize the systems that drive our revenue.

The Role
This is, first and foremost, a hands‑on funnel building role. You will spend the majority of your time inside funnel platforms and marketing automation tools — constructing the subscriber journeys that take a cold prospect to a paying customer and then to a loyal, ascending subscriber. A critical part of that work is conditional marketing: building branching logic that adapts a subscriber's experience based on their behavior, purchase history, and engagement. You know how to build these systems because you've done it before — many times.

Core Skill Areas
Funnel Building

VSL & video sales funnels

Webinar & auto‑webinar flows

Free + shipping offers

Upsell / OTO sequences

Order bump strategy

High‑ticket ascension paths

Conditional Marketing

Behavioral tagging & segmentation

If/then branching sequences

Purchase‑based path routing

Engagement‐triggered follow‑ups

Re‑engagement & win‑back flows

Dynamic offer suppression

Email Automation

Welcome & onboarding sequences

Multi‑touch nurture flows

Promotional campaign builds

Broadcast + automation blending

Deliverability best practices

List hygiene & suppression logic

Platforms & Tools

ClickFunnels or equivalent builder

ActiveCampaign, Keap, or similar

Kajabi or course platform

Hotjar / session recording tools

Google Analytics 4

Hyros or attribution platform

Analytics & Testing

A/B and multivariate testing

Funnel KPI tracking (EPC, CVR, AOV)

LTV and ROAS analysis

Drop‑off identification & diagnosis

Reporting dashboard builds

Media buyer coordination

Direct Response Knowledge

Offer structure & positioning

Writing marketing copy that converts, copy review & funnel critique

Hook / lead / close frameworks

Subscription & continuity models

Financial publishing conventions

Ascension & monetization logic

Conditional Marketing in Practice
Every subscriber arrives with a history — what they clicked, what they bought, what they skipped. Conditional marketing means your funnels know this and respond accordingly. We expect this person to be skilled at building branching logic that serves a different path to a buyer vs. a non‑buyer, an opener vs. a ghoster, a front‑end customer vs. an ascension candidate. This is not an introductory skill — we need someone who has built these systems before.

Conditional Logic Example
IF

Subscriber clicks VSL but doesn't purchase within 24 hours

THEN

Trigger 3‑part objection‑handling sequence with a time‑sensitive offer

ELSE

Route to long‑term nurture track with educational content and soft re‑engagement

Day‑to‑Day Responsibilities

Build, own, and continuously improve full funnels across both brands — this is a hands‑on execution role.

Construct acquisition, conversion, and ascension flows from the ground up using funnel builder and ESP/CRM platforms.

Implement conditional marketing logic across all funnel stages — behavioral tagging, branching sequences, and purchase‑based path routing.

Build and wire multi‑touch email sequences with conditional branching based on opens, clicks, purchases, and engagement scoring.

Segment audiences so that each subscriber receives messaging matched to their behavior and purchase history.

Run structured A/B and multivariate tests on pages, subject lines, CTAs, order bumps, and pricing — document results and apply learnings.

Maintain funnel KPI dashboards and deliver regular performance reports to leadership.

Partner with media buyers to align traffic strategy with funnel entry points and back‑end economics.

Audit existing funnels for drop‑off, logic gaps, and missed conditional opportunities.

Bring natural curiosity to the work — digging into anomalies, studying what works, and always asking what to test next.

Required Skills & Experience

3+ years of direct, hands‑on funnel building — you have personally built and launched funnels, not managed teams that did.

Proven skill in conditional marketing: behavioral tagging, if/then branching, purchase‑triggered routing, and audience segmentation inside an ESP or CRM.

Demonstrated results: specific examples of CVR, AOV, or LTV improvement through funnel builds and conditional sequencing you personally executed.

Platform proficiency in at least one major funnel builder (ClickFunnels, Kajabi, or equivalent) and one ESP/CRM (ActiveCampaign, Infusionsoft / Keap, or equivalent).

Ability to read, interpret, and act on funnel analytics — EPC, CVR, drop‑off rates, ROAS — without hand‑holding.

Working knowledge of direct‑response copywriting structure — you can write copy that converts, review funnel copy critically, and give informed feedback that sharpens the work.

Experience managing multi‑funnel workloads simultaneously in a deadline‑driven environment.

Natural curiosity: a genuine interest in understanding why subscribers behave the way they do, and using that understanding to improve the work.

Highly capable with AI tools and agentic AI — able to integrate AI‑assisted workflows into funnel building, copy iteration, segmentation logic, and campaign optimization.

Preferred Skills & Experience

Background building funnels in financial publishing, trading education, information marketing, coaching, or paid newsletter and subscription businesses.

Experience with high‑ticket ascension funnels and continuity/subscription revenue models, and coaching or course offer structures.

Skill building multi‑path funnels with advanced conditional logic — not just linear autoresponder sequences.

Familiarity with paid traffic platforms (Meta, Google, YouTube, native) and how funnel economics translate across information marketing, coaching, and publishing verticals.

Working knowledge of HTML/CSS sufficient to make funnel page edits without developer support.

Experience with behavioral analytics tools — Hotjar, GA4, or session recording platforms.

Hands‑on experience using agentic AI systems to automate and accelerate funnel workflows — including content generation, A/B test hypothesis building, audience segmentation, and performance analysis.

What Success Looks Like
In 30 days:

Full skills‑led audit of existing funnels and conditional sequences completed — gaps identified, priorities ranked, quick wins in progress.

In 60 days:

First original funnel or major rebuild built and live, with conditional branching implemented and a testing plan in place.

In 90 days:

Measurable improvement in CVR or AOV on at least one major funnel; conditional logic documented and systematized for repeatability.

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