Specialist, Creator Activation

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Overview
The

Specialist, Creator Activation

is an integrated role tasked with driving influencer activation within OMG’s dedicated managed service product,

Creo . The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies and, as an independent agency, work in symphony with paid social teams to execute paid amplification of Creator campaigns.

Responsibilities

Responsible for the strategic alignment and vetting of Influencers for specific client campaigns

Aggregate submissions of Influencer personalities and maintain quality control

Execute partnerships with influencers from post contract phase through campaign completion

Responsible for content review process between influencer and account team

Input all campaign details into accounting/tracker system

Ensure metrics are collected and recaps are developed for all influencer campaigns and programs

Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity

Follow social media influencer personalities across multiple social platforms

Assist Sr. Specialists and Managers in creator logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns

Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes

Practice Excellence

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business

Build and maintain relationships with creators and platform partners to identify opportunities for activating

Required Skills

Interest in Influencer marketing and an ability to match brand narratives with Creator-led storytelling

Strong relationship building skillset

Understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement

Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view

Analytical and creative mind with strong communication skills

High levels of integrity, autonomy, and self-motivation

Strong business acumen and the ability to make recommendations in a timely manner

Qualifications

Bachelor’s degree (Marketing/Advertising/Communications preferred)

0-1 years of experience within Influencer and media environments

Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies

Detail-oriented and organized with the ability to multi-task and manage priorities

Experience with Influencer or social platforms and tools

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$35,000—$55,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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