Amazon is hiring: Sr. Brand Enablement Lead, AWS Brand & Creative in Culver City

Sr. Brand Enablement Lead, AWS Brand & Creative
Job ID: 10403109 | Amazon Web Services, Inc.

The Brand Enablement Lead is a senior individual contributor role within Brand Scale, the technology‑enabled engine of AWS Brand & Creative. The role bridges brand strategy and brand activation by transforming static guidelines into AI‑powered tools, self‑service systems, and agentic brand agents that provide real‑time guidance to teams across millions of touchpoints. The Lead will develop scalable training curricula, oversee creative vendor programs, influence cross‑functional stakeholders, and drive data‑driven compliance dashboards.

Key Job Responsibilities

Brand Training & Evangelism

Design and deliver brand training programs for marketing, sales, and product teams on design principles, tonality, and creative execution standards.

Leverage AI‑assisted delivery and self‑service tools to extend reach beyond live sessions.

Create proactive enablement campaigns that reach teams before they need help.

Develop brand playbooks, quick‑reference guides, case studies, and self‑service resources, exploring agentic tools for queryable content.

Lead workshops, presentations, and ongoing consultation to embed brand thinking into cross‑functional workflows.

Partner with the Creative Technologist to train teams on AI‑assisted brand tools and workflows, identifying opportunities for automation or agent‑powered enablement.

Creative Vendor Program Ownership

Own the Creative Vendor Program roster, ensuring agencies act as well‑trained extensions of the AWS brand.

Develop vendor certification programs establishing clear brand standards, approval processes, and quality expectations.

Create vendor onboarding curricula and ongoing training to maintain brand consistency.

Establish vendor performance metrics and conduct regular reviews to ensure compliance and quality.

Serve as the primary relationship manager for strategic agency contacts within the CVP.

Cross‑Functional Influence & Stakeholder Management

Build trusted advisor relationships with marketing, sales, and product leadership to influence brand activation decisions.

Identify brand activation opportunities and risks across the organization proactively.

Design brand governance frameworks and approval processes that balance speed with consistency, with AI handling routine checks.

Track brand compliance metrics, training effectiveness, and stakeholder adoption using data‑driven dashboards and automated reporting.

Translate brand strategy into practical activation guidance for diverse audiences.

Enablement Content Strategy

Partner with Brand Strategy and Creative Direction to translate brand guidelines into actionable, modern enablement materials.

Ensure enablement content reflects the latest brand standards and AI‑assisted workflows.

Create tiered enablement resources for different audience sophistication levels, championing fluid, searchable formats.

Basic Qualifications

Experience influencing senior‑level stakeholders.

6+ years in brand management, enablement, creative operations, or a related enterprise/agency role.

Proven track record designing and delivering scalable brand training programs, playbooks, toolkits, and curricula.

Deep understanding of brand systems and standards across formats, channels, and global markets; experience managing agency and vendor programs.

Ability to adopt and champion new technology, including AI‑assisted tools and automation, in a professional context.

Preferred Qualifications

Experience influencing multiple stakeholders and leading cross‑functional teams across geographies and business units.

In‑house brand or enterprise background, ideally within a technology company, with familiarity with brand systems including architecture, design systems, and naming guidance.

Hands‑on experience with AI‑assisted creative workflows and generative AI tools; background in change management or L&D is a plus.

Experience with creative vendor programs and brand compliance tracking, including certification frameworks, performance scorecards, and reporting on training effectiveness and stakeholder adoption.

EEO Statement
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Compensation and Benefits
Base salary range:

USA, CA, San Francisco – $155,400.00 – $210,300.00 USD annually
USA, WA, Seattle – $141,000.00 – $190,700.00 USD annually

Benefits include health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance, Supplemental life plans, Employee Assistance Program, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave.

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